PwC Digital Services

One of the leading global consulting firms for digital transformation, MarTech, and AdTech strategy and implementation, competing at the top tier alongside Accenture and Deloitte Digital.

PwC Digital Services is the digital arm of PricewaterhouseCoopers, generating over $1 billion in revenue and employing more than 14,000 people across 32 global offices, and has been expanding into agency territory through mergers and acquisitions.¹ In the advertising and marketing space, the company helps brands establish their own in-house programmatic trading desks, advising clients on team structure, staffing, and technology platform selection and implementation.¹ Notably, PwC Digital Services explicitly excludes media buying from its offering, choosing instead to equip clients to manage that function themselves.¹ Beyond programmatic, it consults CMOs on brand strategy, market insights, and marketing performance, and also executes on its recommendations — for example, redesigning a client's loyalty program if it is found to be underperforming.¹ In Gartner's Magic Quadrant for Digital Agencies, PwC Digital Services was listed as a "Challenger," defined as having a proven ability to execute its current offering but not yet at the scale of the Leaders.² Its creative offering is considered one of the largest in the world, placing it in direct competition with the holding companies whose agencies it may simultaneously be hired to audit.³ Source 1: digiday.com — PwC wants in on the agency business, but not media buying Source 2: adexchanger.com — Gartner's Magic Quadrant: Digital Agencies Wake Up To ... Source 3: ecimediamanagement.com — Media audits: the big four or specialists?