BGT Partners

Mid-sized independent digital experience agency with strong enterprise client base, particularly in travel, hospitality, and retail, prior to acquisition by PwC

BGT Partners was a Miami-based digital experience and interactive marketing consultancy founded in 2000, recognized for its expertise in user experience design, digital strategy, and customer engagement. At the time of its acquisition, the firm employed approximately 120 consultants and had built a strong reputation for helping enterprise clients craft compelling digital experiences across web, mobile, and emerging channels. Its work spanned industries including travel, hospitality, retail, and financial services, positioning it as a notable independent player in the digital agency and experience design space. PwC acquired BGT Partners as part of its broader strategy to expand its digital consulting capabilities and compete more aggressively with management consultancies and agency networks offering end-to-end digital transformation services. The acquisition brought BGT's talent, methodologies, and client relationships into PwC's growing digital practice. BGT's founder, David Clarke, went on to become PwC's Chief Experience Officer, a role that reflected the strategic value PwC placed on the firm's experience-design philosophy and leadership. Following the acquisition, BGT Partners was folded into what became PwC Digital Services and later the PwC Experience Center network. The BGT Partners brand was sunset, with no distinct entity continuing to operate under that name. The firm's legacy lives on through PwC's experience design practice, which inherited its talent, culture, and human-centered approach to digital transformation — but BGT Partners itself ceased to exist as an independent or distinctly branded entity.