Gigya

Market leader in enterprise CIAM prior to acquisition; recognized as a pioneer in social login and consent-based identity management

Gigya was a leading Customer Identity and Access Management (CIAM) platform founded in 2006, enabling brands to build unified customer identity profiles through social login, registration-as-a-service, and consent management. The platform allowed enterprises to collect, store, and leverage first-party customer data while maintaining compliance with privacy regulations, making it a critical tool for marketers seeking authenticated, permissioned audience data. Gigya's technology sat at the intersection of identity, data management, and marketing technology, integrating with CRM systems, DMPs, and marketing clouds to enrich customer profiles with behavioral and social data. Its social login capabilities allowed users to authenticate via Facebook, Google, Twitter, and other providers, while simultaneously enabling brands to capture structured, consented data at scale. The platform served hundreds of major enterprise clients across media, retail, financial services, and travel verticals. In September 2017, SAP acquired Gigya for approximately $350 million, integrating its CIAM capabilities into the SAP Customer Data Cloud (part of SAP Customer Experience, formerly SAP Hybris). The acquisition underscored the growing strategic importance of identity and consent management in the enterprise marketing stack, particularly as GDPR compliance became a pressing concern. Under SAP, Gigya's technology continues to power customer identity solutions for large enterprises globally.