Wyng

Leading zero-party data and preference management platform

Wyng is a privacy-first marketing technology platform specializing in zero-party data collection and customer preference management. The company provides tools that enable brands to create interactive experiences such as quizzes, surveys, polls, and preference centers to gather explicit customer data with consent. This approach helps marketers build first-party data strategies in response to the deprecation of third-party cookies and increasing privacy regulations. Wyng's platform serves enterprise brands across retail, consumer goods, financial services, and other industries looking to build direct relationships with customers while maintaining compliance with privacy regulations. The company positions itself at the intersection of customer data platforms (CDPs), consent management, and interactive marketing, offering solutions that combine data collection with personalization and customer engagement. The platform integrates with major marketing clouds, CRM systems, and data platforms, enabling brands to activate zero-party data across their marketing stack. Wyng has established itself as a leader in the emerging zero-party data category, helping brands transition from third-party data dependence to privacy-compliant, customer-consented data strategies.