SuperAwesome

Global market leader in kid-safe digital advertising and marketing compliance technology

SuperAwesome is a technology company specializing in kid-safe digital marketing infrastructure, providing tools and platforms that allow brands, publishers, and developers to engage with audiences under 18 in a privacy-compliant manner. Founded in 2012 and headquartered in London, the company built its reputation on solving the complex regulatory and ethical challenges of advertising and marketing to children, particularly in the context of COPPA, GDPR-K, and other child-directed privacy laws. Its core platform, AwesomeAds, is a purpose-built kid-safe programmatic advertising network that serves major entertainment, toy, and consumer brands looking to reach young audiences without violating privacy regulations. SuperAwesome's technology stack includes tools for age-appropriate consent management, kid-safe video advertising, influencer marketing for youth audiences, and digital engagement solutions for gaming and entertainment platforms. The company works with major global brands such as Hasbro, Mattel, Nintendo, and Disney, as well as publishers and app developers who need compliant monetization solutions for child-directed content. Its platform processes billions of ad impressions monthly across a network of kid-safe digital environments. In 2021, SuperAwesome was acquired by Epic Games, the creator of Fortnite, significantly expanding its reach and resources within the youth gaming and digital entertainment ecosystem. Under Epic's ownership, SuperAwesome continues to operate as a distinct platform, deepening its integration with gaming environments and reinforcing its position as the definitive infrastructure layer for kid-safe digital marketing globally.