Marketo
RebrandedSan Jose, California, United States · Founded 2006
1001-5000 employees · $107M (pre-acquisition)
Sourced & current · updated Jul 13, 2026Website
Leading marketing automation platform acquired by Adobe in 2018, providing engagement marketing software for B2B and B2C marketers.
Where they sit
Stack tier: Ecosystem Services (A)
Attribution & AnalyticsMarketing CloudMarketing PlatformMarketing Automation
A top-tier enterprise marketing automation platform, now operating as Marketo Engage within Adobe Experience Cloud, competing for leadership alongside HubSpot, Salesforce Marketing Cloud, and Oracle Eloqua.
Ownership
Parent: Adobe