Marketo
RebrandedSan Jose, California, United States · Founded 2006
1001-5000 employees · $107M (pre-acquisition)
Marketo, now operating as Adobe Marketo Engage, was a marketing automation company founded in 2006 that was acquired by Adobe Systems in 2018 for $4.75 billion and subsequently rebranded within the Adobe ecosystem.
Where they sit
Stack tier: Ecosystem Services (A)
Attribution & AnalyticsMarketing CloudMarketing PlatformMarketing Automation
A top-tier enterprise marketing automation platform, now operating as Marketo Engage within Adobe Experience Cloud, competing for leadership alongside HubSpot, Salesforce Marketing Cloud, and Oracle Eloqua.
Ownership
Parent: Adobe