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Brief
Impartner

Impartner

Impartner provides comprehensive partner relationship management software that enables enterprises to accelerate partner onboarding, increase partner engagement, and drive revenue growth through indirect sales channels.

impartner.comSouth Jordan, Utah, United StatesFounded 2010

Last updated May 11, 2026 by ATDb automated enrichment

Industry
Partner Relationship Management (PRM) / Channel Management
Business Model
SaaS
Target Market
Enterprise
Employee Count
201-500
Funding
$82M
Revenue Range
$50M-$100M
API Available
Yes
Market Position

Leading provider in the PRM software market

Overview

Impartner is a leading provider of Partner Relationship Management (PRM) and channel management software, not an AdTech company. The company specializes in helping organizations manage, enable, and grow their indirect sales channels through partner portals, partner onboarding, deal registration, and partner marketing automation. Impartner serves enterprises across various industries including technology, manufacturing, telecommunications, and financial services. While Impartner is not part of the advertising technology ecosystem, it does offer through-channel marketing automation (TCMA) capabilities that help companies enable their partners to execute co-branded marketing campaigns. The platform is recognized as a leader in the PRM space, competing with other channel management solutions. Impartner's software helps companies scale their partner ecosystems by providing tools for partner recruitment, onboarding, enablement, and performance management.

Products & Features

Partner Portal

Customizable partner portal for collaboration and resource access

Partner Onboarding

Automated partner recruitment and onboarding workflows

Deal Registration

Deal registration and opportunity management for channel partners

Through-Channel Marketing Automation

Co-branded marketing campaign tools for partners

Partner Learning Management

Training and certification management for partners

Partner Business Planning

Collaborative business planning and goal tracking

Key Features
Customizable partner portalsAutomated partner onboardingDeal registration and protectionMDF (Market Development Funds) managementPartner performance analyticsThrough-channel marketing automationPartner learning and certificationMobile accessibilityMulti-language and multi-currency support
Use Cases
Channel partner onboarding and enablementIndirect sales channel managementPartner marketing campaign executionDeal registration and pipeline managementPartner training and certificationMDF and co-op fund managementPartner performance tracking and analytics
Customer Segments
Technology companiesSoftware vendorsTelecommunications providersManufacturing companiesFinancial services firmsHealthcare technology companies

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