Impartner

Impartner is a leading provider of Partner Relationship Management (PRM) and channel management software, not an AdTech company. The company specializes in helping organizations manage, enable, and grow their indirect sales channels through partner portals, partner onboarding, deal registration, and partner marketing automation. Impartner serves enterprises across various industries including technology, manufacturing, telecommunications, and financial services. While Impartner is not part of the advertising technology ecosystem, it does offer through-channel marketing automation (TCMA) capabilities that help companies enable their partners to execute co-branded marketing campaigns. The platform is recognized as a leader in the PRM space, competing with other channel management solutions. Impartner's software helps companies scale their partner ecosystems by providing tools for partner recruitment, onboarding, enablement, and performance management.