Domo

A publicly traded, cloud-native BI platform competing with Tableau, Power BI, and Looker, with a strong foothold in real-time enterprise analytics and embedded analytics.

Domo is a cloud-native business intelligence and data platform founded in 2010 and headquartered in American Fork, Utah. The company offers a comprehensive suite of tools that allows organizations to connect hundreds of data sources, transform raw data, and visualize insights through interactive dashboards and reports. Domo's platform is designed to democratize data access across the enterprise, enabling both technical and non-technical users to leverage real-time analytics for decision-making. Domo's platform spans data integration, data transformation, data visualization, and embedded analytics, with a growing emphasis on AI and machine learning capabilities. The company serves a wide range of industries including retail, healthcare, financial services, and media, and has positioned itself as a strong alternative to legacy BI tools by offering a fully cloud-native, mobile-first experience. Domo went public on the NASDAQ in 2018 under the ticker symbol DOMO. Within the AdTech and marketing analytics ecosystem, Domo plays a significant role by enabling marketing teams and agencies to consolidate data from advertising platforms, CRMs, and digital channels into unified dashboards. Its pre-built connectors for platforms like Google Ads, Facebook Ads, Salesforce, and others make it a popular choice for performance marketing analytics and campaign reporting. Domo competes with Tableau, Power BI, Looker, and other BI platforms, differentiating itself through ease of use, real-time data capabilities, and a broad connector library.