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Domo

Domo

Business Intelligence and Analytics Platform (Marketing Analytics enabler)domo.com

Domo provides a unified, cloud-native platform that connects all data sources, enables real-time visualization and collaboration, and empowers business users to make data-driven decisions without requiring technical expertise.

Last updated Jun 23, 2026 · Connections updated Jun 29, 2026

In the news
Founded
2010
HQ
American Fork, Utah, United States
Connections
25

At a glance

Employees
1001-5000
Funding
$700M+
Revenue
$250M-$300M
Stock
DOMO
15integrations5competitors
Attribution & AnalyticsMarketing Analytics

About

Leading cloud-based BI platform with strong presence in marketing analytics and cross-functional business intelligence

Domo is a cloud-native business intelligence and data analytics platform founded in 2010 that enables organizations to connect, prepare, visualize, and act on data from multiple sources in real-time. The company provides a comprehensive suite of tools for data integration, visualization, collaboration, and embedded analytics, serving enterprises across various industries. While not a pure AdTech company, Domo plays a significant role in the marketing and advertising technology ecosystem by providing analytics and reporting capabilities that help marketing teams, agencies, and media companies measure campaign performance, optimize ad spend, and derive insights from marketing data across multiple channels and platforms. The platform's ability to integrate with major advertising platforms, social media channels, and marketing automation tools makes it a valuable infrastructure component for data-driven marketing operations.

Business model

SaaS

Target market

Enterprise and Mid-Market

What they offer

  • Domo Business Cloud

    Core platform for connecting, preparing, visualizing, and acting on data from multiple sources

  • Magic ETL

    Visual data transformation and preparation tool for cleaning and combining data

  • Domo Everywhere

    Embedded analytics solution for integrating Domo visualizations into external applications

  • Domo Apps

    Pre-built and custom applications for specific business functions and use cases

  • Domo Workflows

    Automation and workflow management capabilities for data-driven processes

  • Domo AI

    Artificial intelligence and machine learning capabilities for predictive analytics and insights

Key features

1000+ pre-built data connectorsReal-time data integration and updatesDrag-and-drop visualization builderMobile-first design and native appsCollaborative features and alertsEmbedded analytics capabilitiesAI-powered insights and predictionsCustom app development platformData governance and security controlsAutomated reporting and distribution

Use cases

Marketing campaign performance tracking and optimizationCross-channel advertising analytics and attributionSocial media monitoring and engagement analysisExecutive dashboards and KPI trackingSales pipeline and revenue analyticsCustomer journey and behavior analysisAd spend optimization and ROI measurementAgency client reporting and dashboardsMedia planning and buying analyticsE-commerce and digital marketing performance

Customer segments

Enterprise organizationsMid-market companiesMarketing and advertising agenciesMedia and entertainment companiesRetail and e-commerceFinancial servicesHealthcareTechnology companiesManufacturing

Tech & specs

Technology stack

Cloud-native architectureProprietary data engineRESTful APIsJavaScriptMobile SDKs (iOS/Android)Machine learning and AI modelsMicroservices architecture

Security & compliance

SOC 2 Type IIISO 27001GDPRCCPAHIPAAFedRAMP AuthorizedPCI DSS

Deployment

Cloud

API

Yes

Explore further

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On the AtlasAttribution & AnalyticsOn the Mapby country + regionOn the GraphNetwork around Domo