Domo
B · Infrastructure & DataDomo provides a unified, cloud-native platform that connects all data sources, enables real-time visualization and collaboration, and empowers business users to make data-driven decisions without requiring technical expertise.
Last updated Feb 8, 2026
- Industry
- Business Intelligence and Analytics Platform (Marketing Analytics enabler)
- Business Model
- SaaS
- Target Market
- Enterprise and Mid-Market
- Employee Count
- 1001-5000
- Funding
- $700M+
- Revenue Range
- $250M-$300M
- Stock Symbol
- DOMO
- API Available
- Yes
Market Position
Leading cloud-based BI platform with strong presence in marketing analytics and cross-functional business intelligence
Overview
Domo is a cloud-native business intelligence and data analytics platform founded in 2010 that enables organizations to connect, prepare, visualize, and act on data from multiple sources in real-time. The company provides a comprehensive suite of tools for data integration, visualization, collaboration, and embedded analytics, serving enterprises across various industries. While not a pure AdTech company, Domo plays a significant role in the marketing and advertising technology ecosystem by providing analytics and reporting capabilities that help marketing teams, agencies, and media companies measure campaign performance, optimize ad spend, and derive insights from marketing data across multiple channels and platforms. The platform's ability to integrate with major advertising platforms, social media channels, and marketing automation tools makes it a valuable infrastructure component for data-driven marketing operations.
Products & Features
Domo Business Cloud
Core platform for connecting, preparing, visualizing, and acting on data from multiple sources
Magic ETL
Visual data transformation and preparation tool for cleaning and combining data
Domo Everywhere
Embedded analytics solution for integrating Domo visualizations into external applications
Domo Apps
Pre-built and custom applications for specific business functions and use cases
Domo Workflows
Automation and workflow management capabilities for data-driven processes
Domo AI
Artificial intelligence and machine learning capabilities for predictive analytics and insights
Key Features
1000+ pre-built data connectorsReal-time data integration and updatesDrag-and-drop visualization builderMobile-first design and native appsCollaborative features and alertsEmbedded analytics capabilitiesAI-powered insights and predictionsCustom app development platformData governance and security controlsAutomated reporting and distribution
Use Cases
Marketing campaign performance tracking and optimizationCross-channel advertising analytics and attributionSocial media monitoring and engagement analysisExecutive dashboards and KPI trackingSales pipeline and revenue analyticsCustomer journey and behavior analysisAd spend optimization and ROI measurementAgency client reporting and dashboardsMedia planning and buying analyticsE-commerce and digital marketing performance
Customer Segments
Enterprise organizationsMid-market companiesMarketing and advertising agenciesMedia and entertainment companiesRetail and e-commerceFinancial servicesHealthcareTechnology companiesManufacturing