Madison Logic Survey with Harris Poll Reveals Nearly Half of B2B Marketers Admit They Are Guessing What Drives Purchasing Decisions Today

79% of Respondents Cite Move from Consumer Style Creativity to Performance-Drive Campaigns as Social Media, Display, and Audio Emerge as Top Investments Amidst Growing Industry Pressures Madison Logic, a B2B marketing technology company focused on performance-first strategies, today announced the results of a new The Harris Poll survey of more than 300 U.S. marketing, advertising, […]

Last updated Jul 6, 2026 by ATDb automated enrichment