Skyword

Skyword is a comprehensive content marketing platform that enables enterprises to plan, create, distribute, and measure high-quality content at scale. Founded in 2010 and headquartered in Boston, Massachusetts, the company has established itself as a leader in the content marketing technology space by combining sophisticated workflow management software with access to a vetted network of creative professionals including writers, designers, videographers, and strategists. This unique hybrid approach allows brands to maintain editorial control while leveraging external talent to produce authentic, engaging content that resonates with their target audiences. The platform serves as an end-to-end solution for content operations, offering capabilities that span the entire content lifecycle from strategic planning and creator collaboration to multi-channel distribution and performance analytics. Skyword's technology addresses critical pain points for marketing teams at mid-market to enterprise organizations, including content production bottlenecks, brand consistency challenges, and the difficulty of measuring content marketing ROI. The company serves clients across diverse industries including technology, healthcare, financial services, retail, and consumer goods, helping them execute sophisticated content strategies across websites, blogs, social media, email, and other digital channels. By streamlining content operations and providing actionable insights through analytics dashboards, Skyword enables marketing teams to scale their content production while maintaining quality and demonstrating measurable business impact.