Branch Universal Ads

One of the top three global mobile measurement partners (MMPs), with Universal Ads as a core SAN attribution layer within its platform

Branch Universal Ads is a mobile measurement and ad attribution platform that connects performance data across web and app environments, helping marketers trace app conversions back to the ads that drove them and gain a clearer picture of true campaign return on investment.¹ Powered by a People-based Attribution engine, it gives mobile advertisers and marketers a unified view of campaign performance spanning desktop web, mobile web, and native apps.² As a Facebook Mobile Measurement Partner, Branch gains access to cross-device performance data for app objective campaigns, enabling marketers to compare Facebook-reported results against other ad networks and channels to surface actionable insights grounded in real consumer behavior.³ Compared with fingerprinting-based attribution models, Branch's people-based approach — which unifies multiple digital identifiers over time rather than relying on a single cookie or device ID — can yield up to 30% more attributed in-app conversions for advertisers.³ Branch also offers a mobile ad fraud detection solution as part of its Universal Ads attribution product, including it by default for all partners at no additional charge, reflecting its view that fraud detection should be a core component of any attribution offering.⁴ Source 1: branch.io — Universal Ad Tracking & ROI Platform - Branch.io Source 2: prnewswire.com — Branch Announces Universal Ads and Mobile ... Source 3: martechseries.com — Branch Announces Universal Ads and Mobile Measurement ... Source 4: branch.io — Launching Fraud Detection for Universal Ads | Branch