Branch Attribution
Branch provides accurate mobile attribution and seamless deep linking that unifies the fragmented mobile user journey, enabling marketers to measure true campaign ROI and deliver better user experiences across every channel.
Last updated May 11, 2026 by the ATDb Editorial Team · Connections updated Jun 1, 2026
At a glance
- Employees
- 501-1000
- Funding
- $667M
- Revenue
- $100M-$200M
About
Top-tier MMP and deep linking platform, consistently ranked among the top 3-4 mobile measurement partners globally alongside AppsFlyer, Adjust, and Kochava
Branch.io is a mobile measurement and deep linking platform founded in 2014, headquartered in Palo Alto, California. The company provides mobile attribution, analytics, and linking infrastructure that enables marketers and developers to accurately measure the performance of their mobile marketing campaigns across channels, networks, and devices. Branch's core technology resolves the fragmented mobile ecosystem by connecting user journeys across web, app, and other touchpoints with high accuracy. Branch's product suite includes mobile attribution (MMP), deep linking, cross-channel analytics, and audience management tools. Its attribution platform competes directly with AppsFlyer, Adjust, and Kochava in the MMP space, offering deterministic and probabilistic attribution methodologies. Branch is particularly known for its deep linking capabilities, which allow marketers to route users to specific in-app content seamlessly, even through app install flows. The platform is widely used by e-commerce, gaming, fintech, and media companies. In the AdTech ecosystem, Branch holds a significant position as one of the top four MMPs globally, with strong adoption among mid-market and enterprise mobile-first brands. The company has raised substantial venture funding and serves thousands of apps worldwide. Branch is also a member of major industry bodies and maintains integrations with hundreds of ad networks, DSPs, and marketing platforms, making it a central node in the mobile marketing stack.
Business model
SaaS
Target market
Mid-Market and Enterprise
What they offer
Branch Attribution (MMP)
Mobile measurement partner solution for attributing app installs and in-app events to marketing campaigns across paid, organic, and owned channels
Deep Linking
Universal and deferred deep linking technology that routes users to specific in-app content across all platforms and install states
Cross-Channel Analytics
Unified dashboard providing insights into user journeys across web, app, email, SMS, and paid media channels
Audience Manager
Segmentation and audience management tool for targeting and retargeting users across ad networks
Journey Web-to-App Banners
Smart banners and interstitials that convert mobile web visitors into app users with deep link routing
Email Deep Linking
Deep link integration for email campaigns to route users directly to relevant in-app content
Data Feeds & Exports
Raw data export and real-time data streaming for custom analytics and data warehouse integration
Key features
Use cases
Customer segments
Tech & specs
Technology stack
Security & compliance
Deployment
API
Yes