Branch Deep Linking

Leading cross-platform deep linking infrastructure provider and top-tier mobile attribution platform, widely considered the industry standard for mobile deep linking

Branch is a leading mobile linking and measurement platform that enables businesses to create, manage, and measure deep links across all platforms and channels. Founded in 2014, Branch's core technology ensures that links work correctly regardless of the device, operating system, or context — routing users to the right content inside apps or to app stores when the app isn't installed. This infrastructure is foundational for mobile marketing, user acquisition, and engagement campaigns. Branch's platform extends beyond simple deep linking to include comprehensive mobile attribution, analytics, and engagement tools. Its Universal Ads product provides cross-channel attribution, while its Journeys product enables smart app banners and interstitials. The company processes billions of links and attribution events monthly, making it one of the most widely deployed mobile linking platforms globally. Branch is trusted by thousands of apps including major brands like Airbnb, Pinterest, Tinder, and Yelp. In the AdTech ecosystem, Branch occupies a critical infrastructure role — sitting at the intersection of user acquisition, re-engagement, and measurement. It competes with AppsFlyer, Adjust, and Kochava in mobile attribution while also competing with Firebase Dynamic Links (now deprecated) in deep linking. Branch's cross-platform approach and developer-friendly SDKs have made it a default choice for mobile-first companies seeking reliable linking infrastructure with measurement capabilities.