News Corp
News Corp offers advertisers access to premium, brand-safe editorial environments and high-value first-party audience data across trusted media brands like The Wall Street Journal and MarketWatch, enabling precise targeting of affluent and business-minded consumers.
Last updated May 11, 2026 by ATDb automated enrichment · Connections updated Jun 15, 2026
At a glance
- Employees
- 10001+
- Revenue
- $9B - $11B annually
- Stock
- NWS
About
Global premium media conglomerate with strong first-party data advertising capabilities across business, news, and real estate verticals
News Corp is one of the world's largest diversified media and information services companies, founded by Rupert Murdoch and headquartered in New York City. The company operates across news and information services, book publishing, digital real estate services, and subscription video services. Its portfolio includes The Wall Street Journal, Barron's, MarketWatch, New York Post, HarperCollins Publishers, REA Group, and Move Inc. (realtor.com), among many others globally. In the AdTech and digital advertising ecosystem, News Corp operates through its News IQ platform, which aggregates first-party data across its premium publishing properties to offer targeted advertising solutions to brands and agencies. The company's digital advertising business leverages its vast audience of business professionals, real estate consumers, and general news readers to provide contextually relevant and data-driven ad placements. News Corp has also invested in programmatic infrastructure and audience extension capabilities. News Corp holds a significant position in premium digital publishing and advertising, competing with other large media conglomerates for brand advertising budgets. The company's strength lies in its high-quality, trusted editorial brands — particularly the Dow Jones properties — which attract affluent, business-oriented audiences that command premium CPMs. News Corp has been actively investing in first-party data strategies as the industry moves away from third-party cookies, positioning its owned-and-operated properties as a key differentiator.
Business model
Media Conglomerate / Digital Advertising / Subscription
Target market
Enterprise
What they offer
News IQ
News Corp's proprietary data and advertising platform that aggregates first-party audience data across its portfolio of premium publishing brands for targeted advertising campaigns
Dow Jones Advertising
Premium advertising solutions across Wall Street Journal, Barron's, MarketWatch, and other Dow Jones properties targeting business and financial audiences
New York Post Digital Network
Digital advertising inventory across the New York Post and affiliated entertainment and lifestyle properties
realtor.com Advertising
Targeted advertising solutions for real estate professionals and related brands through Move Inc.'s realtor.com platform
News Corp Audience Extension
Programmatic audience extension capabilities allowing advertisers to reach News Corp audiences beyond owned-and-operated properties
HarperCollins Marketing Solutions
Co-marketing and promotional advertising opportunities tied to book publishing and literary content
Storyful
Social media intelligence and content verification service used by brands and newsrooms for content strategy and risk management
Key features
Use cases
Customer segments
Tech & specs
Technology stack
Security & compliance
Deployment
API
Limited