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News Corp

Premium Publisher AdTechPublisher

News Corp is a media company that has expanded its business to encompass online real estate services, digital ad tech, and marketing solutions.

Latest · Woo, Sue, and ARPU: What Publisher Earnings Reveal About Their AI Strategies· Aug 7

Last updated Oct 5, 2026 by the ATDb Editorial Team

Founded
1980
HQ
New York, New York, United States
Connections
25

AI-drafted from public sources23 sources cited

At a glance

Employees
10001+
Revenue
$9B–$10B annually
Stock
NWS
12integrations1partners
Contextual AdvertisingNative AdvertisingData Management Platform

About

Leading premium publisher and first-party data advertising platform, competing with major media conglomerates and walled gardens for brand-safe, high-intent advertising inventory

News Corp is a media company that has expanded its business to encompass online real estate services, digital ad tech, and marketing solutions. Its marketing services operate through an integrated, data-driven media ecosystem blending paid, owned, and earned media, with offerings spanning content creation, media amplification, and AI-powered performance tools. Its digital marketing agency, News Xtend, delivers performance campaigns across platforms including Google Ads, YouTube, Meta, Trade Desk, and Microsoft, as well as programmatic solutions across TV, digital out-of-home, display, video, and audio. News Corp previously owned the video advertising platform Unruly, which it sold to Tremor International in exchange for a minority stake and exclusive rights for Tremor to sell outstream video across more than 50 News Corp titles in the U.K., U.S., and Australia. Between 2009 and 2011, News Corporation paid out approximately $655 million to settle charges of corporate espionage and anticompetitive behavior related to its marketing division. Source 1: okta.com — News Corp Source 2: newscorpaustralia.com — Marketing Services - News Corp Australia Source 3: adweek.com — News Corp Is Selling Off Its Video Ad Platform Unruly Source 4: wikipedia.org — News America Marketing

Business model

Media & Advertising Platform

Target market

Enterprise

What they offer

  • News IQ

    News Corp's proprietary data and advertising platform aggregating first-party audience data across owned-and-operated properties for targeted, brand-safe campaign delivery

  • Dow Jones Advertising

    Premium advertising solutions across The Wall Street Journal, Barron's, MarketWatch, and other Dow Jones properties targeting business decision-makers and affluent consumers

  • realtor.com Advertising (Move Inc.)

    Real estate intent-based advertising solutions leveraging high-value home buyer and seller audience data on realtor.com

  • News Corp Contextual Targeting

    Cookie-free contextual advertising solutions using editorial content signals across News Corp's global publishing network

  • REA Group Advertising

    Digital real estate advertising platform operating in Australia and Asia, offering property-intent audience targeting

  • News Corp Data Clean Room

    Privacy-safe data collaboration environment enabling advertisers to match their first-party data with News Corp's audience segments

Key features

First-party data platform spanning hundreds of millions of users globallyCookie-free contextual and audience targeting via News IQPremium brand-safe inventory across iconic media propertiesReal estate intent data from realtor.com and REA GroupCross-property audience segmentation and campaign managementData clean room capabilities for privacy-safe advertiser data matchingProgrammatic and direct buying optionsBusiness and financial audience targeting via Dow Jones properties

Use cases

Reaching C-suite and business decision-makers with B2B advertisingTargeting affluent consumers for luxury, financial, and premium product campaignsReal estate and mortgage advertising against active home buyers and sellersBrand awareness campaigns in premium, brand-safe editorial environmentsContextual advertising aligned with financial, business, and news contentFirst-party data audience extension for advertisers seeking cookie-free targetingCross-platform campaigns spanning desktop, mobile, and connected TV

Customer segments

Fortune 500 brand advertisersFinancial services and fintech companiesLuxury goods and premium consumer brandsReal estate developers and mortgage lendersB2B technology and enterprise software companiesAutomotive advertisersHealthcare and pharmaceutical brandsMedia agencies and holding companies

Tech & specs

Technology stack

Proprietary first-party data management platform (News IQ)Programmatic advertising infrastructure (SSP/DSP integrations)Data clean room technologyIdentity resolution solutionsContextual AI and NLP for content classificationCloud-based ad serving infrastructureAudience segmentation and lookalike modeling

Security & compliance

GDPRCCPAIAB TCF 2.0Brand safety standards (GARM)

Deployment

Cloud

API

Limited

Explore further

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