Stephanie Layser

Stephanie Layser is one of the most recognized publisher-side voices in the advertising technology industry, known for her deep expertise in programmatic strategy, identity resolution, and privacy-preserving advertising frameworks. As VP of Programmatic Strategy at News Corp, she leads efforts to optimize the company's programmatic revenue stack while advocating for sustainable, privacy-compliant monetization models that serve both publishers and advertisers in a post-cookie world. Prior to News Corp, Layser served as VP of Addressability & Data at IAB Tech Lab, where she was a central figure in developing industry standards and technical specifications for identity and addressability solutions. In that role, she helped shape critical frameworks and working groups focused on the deprecation of third-party cookies, contributing to policy and technical conversations that influenced the entire digital advertising ecosystem. Her publisher-centric perspective made her a distinctive and influential voice in standards bodies often dominated by buy-side and platform interests. Layser is a frequent speaker at major industry conferences including Advertising Week, IAB Annual Leadership Meeting, and various programmatic-focused summits. She is widely regarded as a thought leader on the intersection of privacy regulation, identity technology, and publisher monetization, and her work continues to influence how the industry balances user privacy with the economic sustainability of ad-supported media.

• Led addressability and data initiatives at IAB Tech Lab during the critical industry transition away from third-party cookies
• Served as a key publisher advocate in shaping identity and privacy standards adopted across the digital advertising ecosystem
• Recognized as a top industry voice on programmatic strategy and publisher-side AdTech at major conferences

• Contributor to IAB Tech Lab white papers and technical specifications on identity and addressability