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JM

James Murdoch

Dealmaker

James Murdoch is best known as the former CEO of 21st Century Fox and a senior executive within the Murdoch family media empire, who has since pivoted to independent investing and entrepreneurship through his family investment firm, Lupa Systems. While not a pure AdTech operator, his decades of leadership across global media and entertainment gave him deep exposure to the advertising ecosystem, including digital transformation, streaming, and the evolving relationship between content and monetization. His tenure at Sky, Fox, and News Corp placed him at the center of major shifts in how media companies generate advertising revenue across linear and digital platforms. Murdoch served as CEO of 21st Century Fox from 2015 until its acquisition by Disney in 2019, and previously as CEO of BSkyB and Chairman of Sky. He also held senior roles at News Corporation, including as Chairman and CEO of News International. Through these roles, he oversaw massive advertising-supported media businesses and navigated the transition from traditional broadcast advertising to digital and programmatic models. His early career included founding Rawkus Records and leading Star TV in Asia, demonstrating a consistent appetite for emerging media markets. Since founding Lupa Systems, Murdoch has made notable investments in companies spanning media, climate technology, and information services, including stakes in Vice Media, Tribeca Enterprises, and various sustainability-focused ventures. He has been vocal about the media industry's responsibility around misinformation and climate change, publicly distancing himself from some of his family's media properties. His influence in AdTech is indirect but significant, shaped by his stewardship of some of the world's largest advertising-supported media businesses.

Last updated Jun 24, 2026 by ATDb automated enrichment · Connections updated Jun 29, 2026

Role
Founder and CEO
Company
Lupa Systems
Based
New York, New York, United States
Boards
6
Connections
1
Years in industry
25 years

Bio

James Murdoch is best known as the former CEO of 21st Century Fox and a senior executive within the Murdoch family media empire, who has since pivoted to independent investing and entrepreneurship through his family investment firm, Lupa Systems. While not a pure AdTech operator, his decades of leadership across global media and entertainment gave him deep exposure to the advertising ecosystem, including digital transformation, streaming, and the evolving relationship between content and monetization. His tenure at Sky, Fox, and News Corp placed him at the center of major shifts in how media companies generate advertising revenue across linear and digital platforms. Murdoch served as CEO of 21st Century Fox from 2015 until its acquisition by Disney in 2019, and previously as CEO of BSkyB and Chairman of Sky. He also held senior roles at News Corporation, including as Chairman and CEO of News International. Through these roles, he oversaw massive advertising-supported media businesses and navigated the transition from traditional broadcast advertising to digital and programmatic models. His early career included founding Rawkus Records and leading Star TV in Asia, demonstrating a consistent appetite for emerging media markets. Since founding Lupa Systems, Murdoch has made notable investments in companies spanning media, climate technology, and information services, including stakes in Vice Media, Tribeca Enterprises, and various sustainability-focused ventures. He has been vocal about the media industry's responsibility around misinformation and climate change, publicly distancing himself from some of his family's media properties. His influence in AdTech is indirect but significant, shaped by his stewardship of some of the world's largest advertising-supported media businesses.

Career

  • CEO

    21st Century Fox · 2015-2019

  • Co-Chairman

    News Corp · 2013-2015

  • CEO

    BSkyB (Sky) · 2007-2011

  • Chairman

    Sky plc · 2012-2019

  • Chairman and CEO

    News International · 2007-2012

  • CEO

    Star TV (News Corporation Asia) · 2000-2003

Board memberships

Lupa SystemsTribeca EnterprisesVice Media (former)Tesla (former board member)News Corp (former)21st Century Fox (former)

Expertise & education

Expertise

Media and Entertainment StrategyDigital Advertising TransformationStreaming and OTT MonetizationBroadcast and Linear TV AdvertisingVenture and Growth InvestingMedia M&ASustainability and ESG in MediaGlobal Media Operations

Education

  • Attended Harvard University (did not complete degree)

Speaking topics

Future of Media and AdvertisingSustainability and Corporate Responsibility in MediaDigital Transformation of Legacy MediaMisinformation and the Role of Media PlatformsInvesting in Climate and Technology

Recognition

Notable achievements

  • Led 21st Century Fox through its $71 billion acquisition by The Walt Disney Company in 2019
  • Oversaw BSkyB's expansion into a major European pay-TV and advertising platform
  • Founded Lupa Systems, investing in media, technology, and climate-focused companies
  • Invested in Vice Media and Tribeca Enterprises through Lupa Systems
  • Co-founded Rawkus Records, an influential independent hip-hop label, in the 1990s
Connection details