Lupa Systems
Lupa Systems acquires and stewards premium media and entertainment brands — including advertising-supported digital publishers and podcast networks — leveraging James Murdoch's deep industry expertise to build long-term value.
Last updated Nov 3, 2026 by ATDb automated enrichment
AI-drafted from public sources5 sources cited
At a glance
About
A privately held investment firm with a curated portfolio of premium media, entertainment, and cultural assets, led by a prominent media industry figure
Lupa Systems is the private holding company James Murdoch founded in March 2019, with locations in New York and Mumbai. Its portfolio includes New York Magazine, the Vox Media Podcast Network and Vox through its Vox Media subsidiary, plus holdings in Tribeca Enterprises, Art Basel owner MCH Group and JioStar.
Business model
Private Holding Company / Investment
Target market
Media, Entertainment, and Cultural Institutions
What they offer
New York Magazine
Iconic New York-based media brand covering culture, politics, and lifestyle, operating across print and digital with advertising and subscription revenue
Vox Media Podcast Network
A major podcast publishing and advertising network distributing audio content across multiple shows and genres
Vox
Explanatory digital news and media brand known for in-depth journalism, operating with advertising and subscription models
Tribeca Enterprises
Entertainment company behind the Tribeca Film Festival and related cultural programming
MCH Group / Art Basel
Swiss events company owning Art Basel, one of the world's leading international art fairs
JioStar
Major Indian streaming and entertainment joint venture, representing Lupa's stake in the Indian media market
Key features
Use cases
Customer segments
Tech & specs
API
No
- 2019 · Founded
- 2026Absorbed Vox Media (Lupa Systems)