Cxense

Leading DMP provider for European publishers, particularly strong in Nordic markets before acquisition by Piano

Cxense was a Norwegian technology company founded in 2008 that provided a data management platform (DMP), content personalization, and advertising solutions primarily for digital publishers and media companies. The company's platform helped clients collect and analyze user data, deliver personalized content recommendations, and optimize digital advertising revenue through audience insights and programmatic advertising capabilities. Cxense was particularly strong in the Nordic markets and had a significant presence among European publishers. In 2019, Cxense was acquired by Piano Software (formerly Tinypass), a digital experience cloud platform, for approximately $90 million. The acquisition allowed Piano to expand its capabilities in data management, personalization, and advertising optimization. Following the acquisition, Cxense's technology was integrated into Piano's broader suite of products, which includes subscription management, analytics, and audience engagement tools. The Cxense brand and products continued to operate under the Piano umbrella, serving publishers seeking to maximize reader engagement and monetization.