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Brief
Gannett was rebranded to USA TODAY Co. (Nov 2025)— see USA TODAY Co. for current status.— See the full lineage →
Gannett

Gannett

News Media & Digital Marketing ServicesPublishergannett.com

Gannett (now USA TODAY Co.) connects advertisers and marketers to massive national and local audiences through its owned media properties, while offering end-to-end digital marketing solutions to businesses of all sizes via LocaliQ.

Last updated Oct 30, 2026 by ATDb automated enrichment · Connections updated Oct 31, 2026

Founded
1906
HQ
McLean, Virginia, United States
Connections
5

AI-drafted from public sources18 sources cited

At a glance

Employees
5001-10000
Revenue
$2B–$3B
Stock
TDAY
2acquisitions

About

One of the largest local and national news media companies in the United States, with a significant digital marketing services arm serving SMBs under the LocaliQ brand

Gannett, now operating as USA TODAY Co. following its rebrand in November 2025, is one of the largest newspaper and digital media companies in the United States. The company publishes USA TODAY — the country's most widely circulated national newspaper — along with approximately 200 local and regional news brands across the country. Its media properties reach tens of millions of readers monthly across print and digital platforms, making it a major force in both national and local journalism. Beyond its editorial operations, Gannett has built a substantial advertising and marketing services business. Its digital advertising offerings span display, video, and programmatic inventory across its owned-and-operated news sites, while its LocaliQ brand provides digital marketing services — including search engine marketing, social media advertising, SEO, and website solutions — to small and medium-sized businesses. This dual-revenue model positions Gannett as both a media publisher selling advertising inventory and a marketing services provider serving local advertisers. The company has undergone significant transformation in recent years, including its 2019 merger with GateHouse Media to form the modern Gannett entity, followed by ongoing restructuring efforts to stabilize revenues amid secular print decline. The November 2025 rebrand to USA TODAY Co. — with a new NYSE ticker symbol TDAY — reflects the company's strategic pivot toward centering its identity around its most recognized national brand as it continues to invest in digital subscription growth and marketing services.

Business model

Media Publisher / Marketing Services

Target market

SMB, Mid-Market, Enterprise advertisers; general consumers

What they offer

  • USA TODAY

    National daily newspaper and digital news destination reaching tens of millions of readers monthly

  • LocaliQ

    Digital marketing services platform offering SEO, SEM, social media advertising, website solutions, and marketing automation to SMBs

  • Local News Network

    Portfolio of approximately 200 local and regional news brands providing hyper-local advertising inventory

  • USA TODAY Network

    Aggregated digital audience across all Gannett-owned properties enabling national and local ad campaigns

  • Gannett Media Corp Advertising

    Display, video, and programmatic advertising solutions across owned-and-operated digital properties

Key features

National reach via USA TODAY combined with deep local market penetrationIntegrated print and digital advertising inventoryLocaliQ full-service digital marketing for SMBsFirst-party audience data across a large owned media networkDigital subscription and content monetization capabilities

Use cases

National brand advertising across USA TODAY digital and printLocal market advertising via regional newspaper propertiesSMB digital marketing campaigns managed through LocaliQProgrammatic display and video advertising on owned inventoryContent marketing and native advertising partnerships

Customer segments

National brand advertisersLocal and regional SMBsPolitical advertisersRecruitment and real estate advertisersDigital news subscribers

Tech & specs

Technology stack

Programmatic advertising platformsFirst-party data managementCMS for digital publishingMarketing automation (LocaliQ)Search and social advertising tools

Security & compliance

GDPRCCPA

Deployment

Cloud

API

Limited

Corporate history
  1. 1906 · Founded
  2. 2025Became USA TODAY Co.
Connection details
See acquisitions by Gannett (2)

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