Gannett

Largest U.S. newspaper publisher with a growing local digital marketing services platform (LocaliQ) serving SMBs nationwide

Gannett Co., Inc. is the largest newspaper publisher in the United States by total daily circulation, operating USA TODAY alongside approximately 200+ local and regional media brands across the country. The company has undergone significant transformation from a traditional print media company into a digital-first media and marketing solutions provider. Gannett's digital advertising revenue has become increasingly central to its business model as print circulation and advertising have declined industry-wide. In the AdTech ecosystem, Gannett operates through its LocaliQ brand, a digital marketing solutions platform that serves small and medium-sized businesses with products including search engine marketing, social media advertising, display advertising, SEO, and website development. LocaliQ leverages Gannett's extensive local audience data and media reach to offer targeted advertising solutions. The company has made several acquisitions to bolster its digital capabilities, including the 2019 merger with GateHouse Media and the acquisition of ReachLocal, which formed the backbone of its LocaliQ platform. Gannett competes in the local digital advertising market against companies like Townsquare Media, Tribune Publishing, and digital-native local ad platforms. The company has faced significant financial pressures, carrying substantial debt from its merger with GateHouse Media, and has been actively restructuring to reduce costs while investing in digital subscription and advertising growth. Its scale — reaching tens of millions of Americans through its network of local news brands — remains a key competitive asset in the local advertising market.