Provided comprehensive digital marketing services and campaign management specifically tailored for small and medium-sized businesses lacking in-house marketing expertise.
Last updated Feb 21, 2026 by AI Enrichment
Former leading digital marketing services provider for SMBs, now integrated into Gannett's LocaliQ
ReachLocal was founded in 2004 as a digital marketing solutions provider specializing in helping small and medium-sized businesses (SMBs) establish and grow their online presence. The company offered a comprehensive suite of services including search engine marketing (SEM), search engine optimization (SEO), display advertising, social media marketing, and web presence management. ReachLocal operated through a network of sales representatives who worked directly with local businesses to manage their digital advertising campaigns across multiple channels. At its peak, ReachLocal served tens of thousands of SMB clients and went public on NASDAQ in 2012. The company positioned itself as a one-stop-shop for local businesses that lacked the expertise or resources to manage complex digital marketing campaigns themselves. ReachLocal's platform combined technology with human service, providing both automated tools and dedicated account management. In 2016, ReachLocal was acquired by Gannett (now Gannett Co., Inc.) for approximately $156 million and was subsequently integrated into Gannett's digital marketing services division. The ReachLocal brand was eventually consolidated under Gannett's LocaliQ brand, which continues to serve the SMB digital marketing space with similar services and solutions.
Search engine marketing and paid search campaign management
Display advertising and banner ad campaign management
Social media advertising and management services
Search engine optimization services for local businesses
Live chat solution for business websites
Web presence management and website development