ReachLocal

A leading SMB-focused digital marketing platform that aggregated paid search, display, and social advertising with managed services and proprietary tracking technology

ReachLocal was a leading digital marketing technology company founded in 2004 and headquartered in Woodland Hills, California. The company specialized in providing comprehensive online marketing solutions to small and medium-sized businesses (SMBs), offering services spanning search engine marketing (SEM), search engine optimization (SEO), display advertising, social media marketing, and online reputation management. ReachLocal operated a proprietary technology platform called ReachEdge that enabled businesses to track, manage, and optimize their digital marketing campaigns from a single dashboard, making sophisticated digital advertising accessible to businesses without dedicated marketing teams. At its peak, ReachLocal operated across multiple countries and served tens of thousands of SMB clients, positioning itself as a one-stop shop for local digital advertising. The company went public on the NASDAQ in 2010 and built a significant direct sales force to serve its SMB customer base. Its technology aggregated media buying across major platforms including Google, Bing, Facebook, and various display networks, giving small businesses access to advertising inventory and optimization capabilities that would otherwise require significant in-house expertise. In 2016, media giant Gannett acquired ReachLocal for approximately $156 million, seeking to bolster its digital revenue capabilities and offer expanded marketing services to local businesses through its extensive network of local media properties. Following the acquisition, ReachLocal was integrated into Gannett's digital marketing services division. Gannett later rebranded its digital marketing services business under the LocaliQ brand, effectively absorbing the ReachLocal platform and capabilities into that offering.