ReachLocal

Former leading digital marketing services provider for SMBs, now integrated into Gannett's LocaliQ

ReachLocal was founded in 2004 as a digital marketing solutions provider specializing in helping small and medium-sized businesses (SMBs) establish and grow their online presence. The company offered a comprehensive suite of services including search engine marketing (SEM), search engine optimization (SEO), display advertising, social media marketing, and web presence management. ReachLocal operated through a network of sales representatives who worked directly with local businesses to manage their digital advertising campaigns across multiple channels. At its peak, ReachLocal served tens of thousands of SMB clients and went public on NASDAQ in 2012. The company positioned itself as a one-stop-shop for local businesses that lacked the expertise or resources to manage complex digital marketing campaigns themselves. ReachLocal's platform combined technology with human service, providing both automated tools and dedicated account management. In 2016, ReachLocal was acquired by Gannett (now Gannett Co., Inc.) for approximately $156 million and was subsequently integrated into Gannett's digital marketing services division. The ReachLocal brand was eventually consolidated under Gannett's LocaliQ brand, which continues to serve the SMB digital marketing space with similar services and solutions.