ReachLocal

Former leading digital marketing platform for SMBs before acquisition by Gannett

ReachLocal was a digital marketing services company that specialized in helping small and medium-sized businesses manage their online advertising and local marketing campaigns. Founded in 2004, the company offered a comprehensive platform that included search engine marketing (SEM), display advertising, social media marketing, web presence management, and marketing analytics. ReachLocal positioned itself as a one-stop solution for SMBs that lacked the expertise or resources to manage complex digital marketing campaigns in-house. At its peak, ReachLocal served tens of thousands of small business clients across various industries including automotive, healthcare, legal services, and home services. The company went public in 2010 (NASDAQ: RLOC) and grew to become one of the leading digital marketing providers for local businesses. In 2016, Gannett Company (now Gannett Co., Inc.) acquired ReachLocal for approximately $156 million, integrating its technology and services into Gannett's LocaliQ platform. Following the acquisition, ReachLocal's brand and operations were gradually absorbed into Gannett's digital marketing division, LocaliQ. The ReachLocal platform and services were consolidated with other Gannett digital marketing properties to create a unified offering for local businesses. While the ReachLocal name has largely disappeared from the market, its technology and approach to SMB digital marketing continue to influence LocaliQ's current offerings.