Connects local merchants with high-intent consumers through China's largest on-demand services platform, leveraging precise location-based targeting and integrated transaction capabilities.
Last updated Feb 20, 2026 by AI Enrichment
Leading local services advertising platform in China
Meituan Ads is the advertising division of Meituan, China's largest on-demand e-commerce platform. The platform enables merchants and brands to reach consumers through targeted advertising across Meituan's ecosystem, which includes food delivery, hotel and travel booking, movie ticketing, and various local services. With over 680 million transacting users, Meituan Ads provides businesses with access to one of China's most comprehensive local service platforms. The advertising platform offers various ad formats including search ads, display ads, and promotional placements that help merchants increase visibility and drive transactions. Meituan Ads leverages the company's extensive user data and AI capabilities to deliver precise targeting based on user behavior, location, preferences, and purchase history. The platform is particularly strong in connecting local businesses with nearby consumers, making it essential for restaurants, hotels, and service providers operating in China. As part of Meituan's "in-store, home and travel" services ecosystem, the advertising platform has become a significant revenue driver for the parent company, contributing billions in annual online marketing services revenue. The platform competes with other Chinese digital advertising giants like Alibaba and Douyin (TikTok China) in the local services advertising space.
Keyword-based advertising that appears in search results when users look for restaurants, services, or products
Banner and promotional placements across the Meituan app homepage and category pages
Self-service tools for merchants to create deals, coupons, and promotional campaigns
Premium ad placements for brand awareness campaigns across Meituan's platform