Meituan Ads

Dominant local services advertising platform in China, leveraging Meituan's super-app ecosystem and first-party transactional data

Meituan Ads is the advertising and marketing solutions division of Meituan (美团), China's leading local services platform encompassing food delivery, hotel and travel booking, in-store dining, grocery delivery, and more. The platform enables merchants — from large restaurant chains to small local businesses — to promote their offerings directly within Meituan's ecosystem through search ads, display ads, and performance-based promotional tools. With hundreds of millions of active users and deep transactional data, Meituan Ads offers highly targeted, intent-driven advertising at scale. The platform leverages Meituan's rich first-party data derived from real purchase behavior, location signals, and lifestyle preferences to deliver precise audience targeting. Advertisers can run campaigns across multiple Meituan verticals including Meituan Waimai (food delivery), Dianping (reviews and discovery), Meituan Hotel, and other in-app surfaces. The combination of search intent and transactional context makes Meituan Ads particularly effective for driving measurable, lower-funnel outcomes such as orders, reservations, and store visits. Meituan Ads occupies a critical position in China's local commerce advertising ecosystem, competing with Alibaba's local services advertising and ByteDance's Douyin local ads. As Meituan continues to expand its super-app capabilities and user base — reporting over 700 million annual transacting users — its advertising platform has become an essential channel for merchants seeking to capture demand in China's vast local services market. Advertising revenue is a significant and growing contributor to Meituan's overall monetization strategy.