Nexstar Media Group

Largest local TV broadcasting company in the United States by number of stations and household reach

Nexstar Media Group is the nation's largest local television broadcasting company, owning, operating, programming, or providing sales and other services to 200+ television stations in 116 markets across 40 states and the District of Columbia. The company also owns The CW Network and NewsNation, a national news network, giving it significant reach across both local and national audiences. Nexstar's scale makes it a dominant force in local broadcast advertising, political advertising, and retransmission consent revenue. In the AdTech ecosystem, Nexstar is significant as a major seller of local and national linear TV advertising inventory, as well as a growing player in digital and streaming advertising through its owned-and-operated digital properties and partnerships. The company has invested in digital advertising capabilities, including programmatic access to its inventory, and operates Nexstar Digital, which extends its reach into digital video, display, and streaming environments. Its acquisition of The CW Network in 2022 further expanded its national advertising footprint. Nexstar competes with other major broadcast groups such as Sinclair Broadcast Group, Gray Television, and Tegna for local TV advertising dollars, political ad spend, and retransmission fees. Its massive geographic footprint and audience reach make it a critical partner for national advertisers seeking local market penetration, as well as for political campaigns targeting specific DMAs. The company is publicly traded on NASDAQ and generates revenues exceeding $5 billion annually.