Know Company

Niche Canadian AdTech holding company with early-stage brands targeting local and regional advertising markets

Know Company Inc. is a Canadian holding company founded in 2016 by Vikram Seth and headquartered in Edmonton, Alberta. The company operates as an umbrella organization for a portfolio of technology brands, most notably Knower Tech, an advertising technology firm, and LoKnow, a platform oriented around local knowledge and discovery. The company's AdTech arm, Knower Tech, focuses on connecting advertisers with audiences through data-informed solutions, positioning itself within the broader programmatic and digital advertising ecosystem. As a relatively small, privately held company based in Edmonton, Know Company occupies a niche position in the Canadian AdTech landscape. Its dual-brand structure suggests a strategy of addressing both the supply/demand side of digital advertising through Knower Tech and a consumer-facing or local-market product through LoKnow. The company appears to target regional and mid-market advertisers, leveraging local market intelligence as a differentiator. Public information about Know Company Inc. is limited, reflecting its early-stage or boutique scale. The company has not disclosed significant funding rounds or revenue figures publicly, and its employee base is likely small. Despite limited public visibility, it represents the growing wave of Canadian AdTech startups seeking to carve out specialized positions in an industry dominated by large global platforms.