Knower Tech

Emerging mid-tier AdTech data and audience solutions provider operating under Know Company Inc., with expanded capabilities following the acquisition of Cross Pixel Media.

Knower Tech is an AdTech-focused division operating under Know Company Inc., a holding company that manages a portfolio of digital advertising and marketing technology businesses. Knower Tech focuses on delivering audience data, targeting, and programmatic advertising capabilities to brands, agencies, and publishers. Its September 2025 acquisition of Cross Pixel Media LLC — a well-known provider of audience segmentation and data solutions — significantly expanded its data assets and market reach within the programmatic ecosystem. Through the Cross Pixel Media acquisition, Knower Tech gained access to a robust library of third-party audience segments, contextual targeting tools, and data marketplace integrations that complement its existing offerings. This positions Knower Tech as a more comprehensive data and audience solutions provider capable of serving both the buy side and sell side of the digital advertising market. The company is also an active member of AgenticAdvertising.org, signaling engagement with emerging AI-driven and agentic advertising frameworks. As a division of Know Company Inc., Knower Tech benefits from shared infrastructure, cross-portfolio synergies, and the strategic direction of its parent organization. Its growing footprint in audience intelligence, combined with acquisitions and industry body participation, places it as an emerging mid-tier player in the competitive AdTech data and programmatic landscape.