Crosspixel

Niche third-party audience data provider competing in the programmatic data segment marketplace

Crosspixel was a New York-based AdTech company that specialized in data-driven audience targeting and programmatic advertising solutions. The company built and maintained a large repository of third-party audience data segments, enabling digital marketers and media buyers to reach highly specific consumer audiences across programmatic channels. Crosspixel's platform allowed advertisers to leverage behavioral, demographic, and intent-based data to improve campaign performance and targeting precision. The company offered both pre-built audience segments available through major data marketplaces and custom audience creation capabilities, positioning itself as a flexible data partner for agencies, trading desks, and brand advertisers. Crosspixel distributed its data through integrations with leading demand-side platforms (DSPs) and data management platforms (DMPs), making its segments accessible within existing programmatic workflows. Its data assets were available through platforms such as Oracle Data Cloud, LiveRamp, and other major data exchanges. Crosspixel operated in the competitive third-party data segment market, competing with companies like Lotame, Eyeota, and Bombora. The company was eventually acquired, reflecting the broader consolidation trend in the AdTech data space as larger players sought to expand their audience data assets. Its technology and data assets were absorbed into the acquiring entity, and Crosspixel no longer operates as an independent brand.