Hibu

Leading SMB-focused digital marketing solutions provider with strong presence in local search and multi-channel advertising

Hibu (formerly Yell Group) is a leading provider of digital marketing solutions specifically designed for small and medium-sized businesses. The company offers a comprehensive suite of services including search engine marketing (SEM), search engine optimization (SEO), website design and hosting, social media marketing, display advertising, and online listings management. With roots dating back to traditional print directories, Hibu has successfully transformed into a digital-first company. Hibu operates primarily in the United States and United Kingdom, serving hundreds of thousands of SMB clients across various industries. The company positions itself as a one-stop-shop for local businesses that need digital marketing expertise but lack in-house resources. Hibu's business model combines technology platforms with human expertise, offering managed services where dedicated account managers work with clients to develop and execute digital marketing campaigns. As part of the broader AdTech ecosystem, Hibu occupies a unique position focused on the SMB segment, competing with companies like Yext, ReachLocal (now Gannett), and various digital marketing agencies. The company went through significant restructuring and emerged from Chapter 11 bankruptcy in 2016, subsequently focusing on its digital transformation and improving its technology offerings.