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Alignable

Alignable connects small business owners with their local business community to generate referrals, build relationships, and grow through trusted peer recommendations.

Boston, Massachusetts, United StatesFounded 2014

Last updated May 11, 2026 by ATDb automated enrichment

Industry
B2B Social Networking/Local Business Advertising
Business Model
Freemium/Marketplace
Target Market
SMB
Employee Count
51-200
Funding
$53M
API Available
Limited
Market Position

Leading small business networking platform in North America

Overview

Alignable operates as a business-to-business social networking platform focused on helping small and medium-sized businesses build relationships, generate referrals, and grow their customer base through local community connections. Founded in 2014, the platform has grown to serve millions of small business members across North America, providing a space for business owners to ask questions, share advice, and refer customers to one another. While not a traditional AdTech company, Alignable operates in the digital marketing and advertising ecosystem by offering advertising solutions that allow businesses to promote themselves to other local business owners. The platform generates revenue through premium memberships and advertising products that help businesses increase their visibility within their local business communities. Alignable's unique position focuses on the small business segment, which is often underserved by larger B2B networking platforms. The company has raised significant venture funding and positioned itself as the largest network of small business owners in North America, with a focus on authentic peer-to-peer connections and community-driven growth rather than traditional social media engagement metrics.

Products & Features

Business Network

Social networking platform for small business owners to connect locally

Referral System

Peer-to-peer referral mechanism for businesses to recommend each other

Premium Membership

Enhanced visibility and promotional tools for business members

Local Advertising

Advertising solutions to promote businesses to local business community

Community Q&A

Forum for business owners to ask questions and share expertise

Key Features
Local business networkingPeer referral systemBusiness recommendationsCommunity forums and Q&ABusiness profile pagesTargeted local advertisingMember messagingBusiness insights and polls
Use Cases
Generating customer referrals from other businessesFinding local business service providersBuilding strategic partnerships with complementary businessesSeeking advice from peer business ownersPromoting services to local business communityNetworking within specific geographic markets
Customer Segments
Small business ownersLocal service providersIndependent professionalsFranchise ownersRetail businessesB2B service companies

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