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Brief

Alignable

B2B Social Networking

Alignable connects small business owners with their local business community to generate referrals, build relationships, and grow through trusted peer recommendations.

Last updated Jun 23, 2026 by ATDb automated enrichment

Founded
2014
HQ
Boston, Massachusetts, United States
Connections
1

At a glance

Employees
51-200
Funding
$53M

About

Leading small business networking platform in North America

Alignable operates as a business-to-business social networking platform focused on helping small and medium-sized businesses build relationships, generate referrals, and grow their customer base through local community connections. Founded in 2014, the platform has grown to serve millions of small business members across North America, providing a space for business owners to ask questions, share advice, and refer customers to one another. While not a traditional AdTech company, Alignable operates in the digital marketing and advertising ecosystem by offering advertising solutions that allow businesses to promote themselves to other local business owners. The platform generates revenue through premium memberships and advertising products that help businesses increase their visibility within their local business communities. Alignable's unique position focuses on the small business segment, which is often underserved by larger B2B networking platforms. The company has raised significant venture funding and positioned itself as the largest network of small business owners in North America, with a focus on authentic peer-to-peer connections and community-driven growth rather than traditional social media engagement metrics.

Business model

Freemium/Marketplace

Target market

SMB

What they offer

  • Business Network

    Social networking platform for small business owners to connect locally

  • Referral System

    Peer-to-peer referral mechanism for businesses to recommend each other

  • Premium Membership

    Enhanced visibility and promotional tools for business members

  • Local Advertising

    Advertising solutions to promote businesses to local business community

  • Community Q&A

    Forum for business owners to ask questions and share expertise

Key features

Local business networkingPeer referral systemBusiness recommendationsCommunity forums and Q&ABusiness profile pagesTargeted local advertisingMember messagingBusiness insights and polls

Use cases

Generating customer referrals from other businessesFinding local business service providersBuilding strategic partnerships with complementary businessesSeeking advice from peer business ownersPromoting services to local business communityNetworking within specific geographic markets

Customer segments

Small business ownersLocal service providersIndependent professionalsFranchise ownersRetail businessesB2B service companies

Tech & specs

Deployment

Cloud

API

Limited

Corporate history
  1. 2014 · Founded
Connection details

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