Multilocal

Niche specialist in hyper-local programmatic advertising for the UK and European markets, serving agencies and multi-location brands

Multilocal is a programmatic advertising technology platform specialising in local and regional digital advertising, with a strong foothold in the UK and broader European markets. The platform enables media agencies, local publishers, and brands to plan, activate, and measure hyper-local campaigns across display, video, connected TV (CTV), and digital out-of-home (DOOH) channels. By combining granular geographic targeting with audience data, Multilocal allows advertisers to reach consumers at a highly localised level while maintaining the efficiency and scale of programmatic buying. The company positions itself as a specialist solution for the local advertising ecosystem, addressing a gap in the market where large DSPs often lack the nuanced local targeting capabilities that regional advertisers require. Its platform is designed to simplify the complexity of running multi-location or geographically segmented campaigns, making it accessible to agencies that manage local or franchise-based clients. This focus on local market intelligence and geographic precision differentiates Multilocal from broader, general-purpose demand-side platforms. Multilocal serves a range of customers including media agencies, out-of-home specialists, and brands with distributed footprints such as retailers, automotive dealers, and hospitality groups. The company has built integrations with major supply-side platforms and data providers to ensure broad inventory access and audience targeting accuracy. As local digital advertising continues to grow in importance — particularly with the rise of CTV and location-based mobile targeting — Multilocal is positioned as a niche but strategically relevant player in the European programmatic landscape.