Healthgrades

One of the largest U.S. online physician-finding and healthcare provider marketing platforms, with significant reach among high-intent patient audiences

Healthgrades is an online platform that helps consumers identify and select doctors, hospitals, and care providers by making healthcare information more transparent and accessible.¹ Users can evaluate physicians based on factors such as experience, background, hospital affiliation, patient reviews, insurance, and cultural competencies, with the platform emphasizing that the quality of the facility matters as much as the individual provider.¹ In the digital and marketing space, Healthgrades has pursued a broader digital transformation strategy, positioning itself as a large-scale digital center for care delivering seamless healthcare experiences across digital and omnichannel environments.² Realizing this vision relies on a connected marketing technology ecosystem driven by data, syndicating content across channels, with the role of marketing technology — including adtech — expected to grow across media, content, data, and connectivity.² With over 10 million vetted quality reviews, the platform draws significant consumer traffic, noting that 90% of patients consult online reviews before seeing a physician — an audience base relevant to healthcare advertisers and marketers.¹ Source 1: healthgrades.com — About Healthgrades Source 2: chiefmartec.com — Marketing technology? Digital? It should be #HumanFirst