Healthgrades

One of the top two largest physician and hospital ratings platforms in the U.S., competing directly with Zocdoc and Vitals, with strong positioning in healthcare provider advertising and patient acquisition.

Healthgrades is one of the largest online healthcare platforms in the United States, providing consumers with detailed information about physicians, hospitals, and other healthcare providers. The platform aggregates data from multiple sources including Medicare claims, medical board certifications, malpractice records, and patient reviews to help patients make informed decisions about their healthcare. With profiles on over 3 million U.S. healthcare providers, Healthgrades serves as a critical discovery and decision-making tool for millions of patients annually. From an AdTech and digital marketing perspective, Healthgrades operates a significant healthcare media network that enables pharmaceutical companies, medical device manufacturers, hospitals, and health systems to reach patients and caregivers at the point of healthcare decision-making. The platform offers targeted advertising solutions including sponsored listings, display advertising, and branded content that can be targeted by condition, specialty, geography, and patient intent signals. This positions Healthgrades as a key player in the health and wellness advertising vertical. Healthgrades has evolved beyond a simple directory into a comprehensive patient engagement platform, offering appointment scheduling, telehealth integrations, and provider reputation management tools for health systems. The company was acquired by WebMD Health Corp in 2022, bringing it under the Internet Brands umbrella and strengthening its position within one of the largest digital health content and services ecosystems. This acquisition significantly expanded its reach and advertising inventory within the broader health media landscape.