Healthgrades

Leading online physician and hospital rating and comparison platform in the United States

Healthgrades is a digital health company that operates as an online resource connecting patients with healthcare providers. While not a traditional AdTech company, Healthgrades operates in the healthcare marketing technology space, providing physician and hospital profiles, patient reviews, and quality ratings. The platform serves as a marketplace connecting healthcare consumers with medical professionals and facilities. Healthgrades generates revenue primarily through advertising and lead generation services sold to healthcare providers who want to enhance their online presence and attract new patients. The company has built one of the largest databases of physician information in the United States, with profiles for more than 1 million physicians and information on over 7,000 hospitals. As part of the RVO Health network (formerly Internet Brands Health), Healthgrades plays a significant role in healthcare consumer decision-making and provider marketing, functioning as a performance marketing platform within the healthcare vertical rather than a pure-play AdTech solution.