Zocdoc

Leading online medical appointment booking platform in the United States

Zocdoc is a digital health marketplace founded in 2007 that connects patients with healthcare providers and enables online appointment scheduling. The platform allows users to search for doctors by specialty, location, insurance, and availability, then book appointments instantly online. While Zocdoc operates in the healthcare technology space rather than traditional advertising technology, it does employ digital marketing and patient acquisition strategies to connect providers with patients. The company serves as a two-sided marketplace, charging healthcare providers subscription fees to be listed on the platform and gain access to patient bookings. Zocdoc has become one of the leading online medical appointment booking platforms in the United States, with millions of patients using the service to find and book appointments with doctors across various specialties. It's important to note that Zocdoc is not an AdTech company in the traditional sense. It operates in the healthcare technology (HealthTech) sector as a marketplace platform. While it may utilize digital advertising to acquire users and help providers reach patients, its core business model is healthcare appointment scheduling and provider discovery, not advertising technology solutions.