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Brian Irving

Operator

Brian Irving serves as Chief Marketing Officer at Zocdoc, the online healthcare marketplace that helps patients find and book appointments with doctors. In this role he oversees brand strategy, consumer marketing, and growth initiatives for one of the most recognized names in digital health. Zocdoc operates as an advertising-supported and subscription-based platform, making Irving's marketing leadership central to both patient acquisition and provider partnerships. Irving has built a career at the intersection of brand marketing and consumer technology. Prior to Zocdoc, he held senior marketing roles at companies including Pinterest, where he worked on brand and consumer marketing efforts. His background spans brand building, performance marketing, and go-to-market strategy across consumer-facing technology platforms.

Last updated Oct 24, 2026 by ATDb automated enrichment

Role
CMO
Company
Zocdoc
Based
New York, New York, United States

AI-drafted from public sources1 source cited

Years in industry
15 years

Bio

Brian Irving serves as Chief Marketing Officer at Zocdoc, the online healthcare marketplace that helps patients find and book appointments with doctors. In this role he oversees brand strategy, consumer marketing, and growth initiatives for one of the most recognized names in digital health. Zocdoc operates as an advertising-supported and subscription-based platform, making Irving's marketing leadership central to both patient acquisition and provider partnerships. Irving has built a career at the intersection of brand marketing and consumer technology. Prior to Zocdoc, he held senior marketing roles at companies including Pinterest, where he worked on brand and consumer marketing efforts. His background spans brand building, performance marketing, and go-to-market strategy across consumer-facing technology platforms.

Expertise & education

Expertise

Brand MarketingConsumer MarketingGrowth MarketingGo-to-Market StrategyDigital Health MarketingPerformance MarketingConsumer Technology

Recognition

Notable achievements

  • Led marketing strategy at Zocdoc to expand patient acquisition and strengthen brand presence in the competitive digital health marketplace