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Brief
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Vitals

Vitals provides Shopify merchants with 40+ essential conversion-boosting apps in one affordable subscription, replacing the need for multiple separate apps while reducing costs and complexity.

Tallinn, Harju County, EstoniaFounded 2017

Last updated May 11, 2026 by ATDb automated enrichment

Industry
E-commerce Optimization
Business Model
SaaS
Target Market
SMB
Employee Count
11-50
API Available
Limited
Market Position

Leading all-in-one conversion optimization app for Shopify merchants

Overview

Vitals is a comprehensive e-commerce optimization platform designed specifically for Shopify store owners. The company offers an all-in-one solution that bundles over 40 conversion-focused apps and features into a single subscription, eliminating the need for merchants to install and manage multiple separate apps. These features include product reviews, upsells, cross-sells, countdown timers, recently viewed products, visitor replays, and many other tools designed to increase sales and improve customer experience. Founded to address the fragmentation and cost burden of using multiple Shopify apps, Vitals has become one of the highest-rated apps in the Shopify App Store with thousands of positive reviews. The platform serves primarily small to medium-sized e-commerce businesses looking for an affordable, comprehensive solution to optimize their online stores. By consolidating essential e-commerce functionality into one package, Vitals helps merchants reduce costs, simplify their tech stack, and improve site performance. While not a traditional AdTech company, Vitals operates in the broader digital commerce and conversion optimization space, providing tools that help merchants maximize the value of their traffic and improve advertising ROI through better on-site conversion rates. The company has established itself as a leading solution in the Shopify ecosystem with a strong reputation for customer support and continuous feature development.

Products & Features

Product Reviews

Collect and display customer reviews with photo reviews and review request automation

Upsell & Cross-sell

Product recommendations, frequently bought together, and cart upsells to increase average order value

Countdown Timers

Create urgency with countdown timers for sales, promotions, and limited-time offers

Recently Viewed

Show customers products they recently viewed to encourage return visits

Visitor Replay

Record and analyze visitor sessions to understand customer behavior

Stock Countdown

Display low stock notifications to create scarcity and urgency

Size Charts

Add customizable size charts to reduce returns and improve customer confidence

Bundles

Create product bundles with discounts to increase average order value

Sticky Add to Cart

Keep the add to cart button visible as customers scroll

Email Collection Pop-ups

Capture email addresses with customizable pop-ups and exit intent

Key Features
40+ conversion optimization apps in one packageSingle monthly subscription replacing multiple apps24/7 customer supportRegular feature updates and additionsEasy installation and setupMobile-responsive designCustomizable to match store brandingPerformance optimized to minimize site speed impactAnalytics and insights dashboardNo coding required
Use Cases
Increasing conversion rates on product pagesReducing cart abandonmentGrowing email subscriber listsIncreasing average order value through upsellsBuilding social proof with reviews and testimonialsCreating urgency with countdown timers and stock alertsImproving customer trust and confidenceAnalyzing visitor behavior to optimize store performanceReducing returns with size charts and product informationRecovering lost sales with exit intent pop-ups
Customer Segments
Shopify store ownersSmall e-commerce businessesMedium-sized online retailersDirect-to-consumer brandsDropshipping businessesFashion and apparel storesBeauty and cosmetics retailersHome goods merchants
Connections

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