Skip to content
Brief

Vitals

E-commerce Optimization

Vitals provides Shopify merchants with 40+ essential conversion-boosting apps in one affordable subscription, replacing the need for multiple separate apps while reducing costs and complexity.

Last updated Jun 23, 2026 by ATDb automated enrichment

Founded
2017
HQ
Tallinn, Harju County, Estonia
Connections
4

At a glance

Employees
11-50
3integrations1competitors

About

Leading all-in-one conversion optimization app for Shopify merchants

Vitals is a comprehensive e-commerce optimization platform designed specifically for Shopify store owners. The company offers an all-in-one solution that bundles over 40 conversion-focused apps and features into a single subscription, eliminating the need for merchants to install and manage multiple separate apps. These features include product reviews, upsells, cross-sells, countdown timers, recently viewed products, visitor replays, and many other tools designed to increase sales and improve customer experience. Founded to address the fragmentation and cost burden of using multiple Shopify apps, Vitals has become one of the highest-rated apps in the Shopify App Store with thousands of positive reviews. The platform serves primarily small to medium-sized e-commerce businesses looking for an affordable, comprehensive solution to optimize their online stores. By consolidating essential e-commerce functionality into one package, Vitals helps merchants reduce costs, simplify their tech stack, and improve site performance. While not a traditional AdTech company, Vitals operates in the broader digital commerce and conversion optimization space, providing tools that help merchants maximize the value of their traffic and improve advertising ROI through better on-site conversion rates. The company has established itself as a leading solution in the Shopify ecosystem with a strong reputation for customer support and continuous feature development.

Business model

SaaS

Target market

SMB

What they offer

  • Product Reviews

    Collect and display customer reviews with photo reviews and review request automation

  • Upsell & Cross-sell

    Product recommendations, frequently bought together, and cart upsells to increase average order value

  • Countdown Timers

    Create urgency with countdown timers for sales, promotions, and limited-time offers

  • Recently Viewed

    Show customers products they recently viewed to encourage return visits

  • Visitor Replay

    Record and analyze visitor sessions to understand customer behavior

  • Stock Countdown

    Display low stock notifications to create scarcity and urgency

  • Size Charts

    Add customizable size charts to reduce returns and improve customer confidence

  • Bundles

    Create product bundles with discounts to increase average order value

  • Sticky Add to Cart

    Keep the add to cart button visible as customers scroll

  • Email Collection Pop-ups

    Capture email addresses with customizable pop-ups and exit intent

Key features

40+ conversion optimization apps in one packageSingle monthly subscription replacing multiple apps24/7 customer supportRegular feature updates and additionsEasy installation and setupMobile-responsive designCustomizable to match store brandingPerformance optimized to minimize site speed impactAnalytics and insights dashboardNo coding required

Use cases

Increasing conversion rates on product pagesReducing cart abandonmentGrowing email subscriber listsIncreasing average order value through upsellsBuilding social proof with reviews and testimonialsCreating urgency with countdown timers and stock alertsImproving customer trust and confidenceAnalyzing visitor behavior to optimize store performanceReducing returns with size charts and product informationRecovering lost sales with exit intent pop-ups

Customer segments

Shopify store ownersSmall e-commerce businessesMedium-sized online retailersDirect-to-consumer brandsDropshipping businessesFashion and apparel storesBeauty and cosmetics retailersHome goods merchants

Tech & specs

Technology stack

Shopify APIJavaScriptReactNode.jsCloud infrastructure

Security & compliance

GDPRShopify security standards

Deployment

Cloud

API

Limited

Corporate history
  1. 2017 · Founded
Connection details

Explore further

2 views