SVP, Video Technology at AppNexus / Xandr (AT&T)
Hoffert is a recognized technical pioneer in video advertising technology, with contributions to industry standards that underpin how video ads are delivered programmatically.
Last updated Apr 18, 2026 by jonholm
Eric Hoffert is a technologist and inventor with deep expertise in digital video and streaming ad technology. He has held senior roles focused on video ad serving and programmatic video, contributing to foundational standards in the space including early work on VAST and video ad formats.