E
Eric Hoffert
Chief Technology Officer at Kargo
Co-developing foundational digital video and streaming standards, including early contributions to VAST and video ad serving frameworks that underpin modern programmatic video advertising.
Last updated May 30, 2026 by the ATDb Editorial Team · Connections updated May 31, 2026
Bio
Eric Hoffert is Chief Technology Officer at Kargo, which he joined in 2024. A pioneer of digital video dating back to Apple's QuickTime era, he helped shape early internet video and IAB ad standards, and previously held senior engineering leadership roles at AppNexus and Xandr. At Kargo he leads technology across CTV, video, and commerce advertising.
Previous Roles
Video Technology Leader
AppNexus (2014-2018)
Senior Technology Role
Various AdTech/Media Companies (2005-2014)
Expertise
Programmatic Video AdvertisingVideo Ad ServingVAST (Video Ad Serving Template)Streaming Media TechnologyVideo Ad StandardsDigital Video CompressionAd Tech InfrastructureIAB Standards Development
Education
- Degree details not publicly confirmed
Notable Achievements
- Contributed to the development of VAST and foundational IAB video ad serving standards
- Led video technology strategy at AppNexus/Xandr, one of the largest programmatic advertising platforms
- Early pioneering work in digital video streaming and compression technology
- Recognized inventor with patents in digital video and streaming media
Speaking Topics
Programmatic Video AdvertisingVideo Ad Standards and VASTThe Future of Streaming Ad TechnologyDigital Video Infrastructure at Scale
Publications
- Contributions to IAB video ad standard documentation and technical specifications
Connections