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Eric Hoffert

Standards Setter

Eric Hoffert is the Chief Technology Officer of Kargo.

Last updated Oct 7, 2026 by the ATDb Editorial Team

Role
Chief Technology Officer
Company
Based
New York, New York, United States
Connections
2

AI-drafted from public sources5 sources cited

Years in industry
20 years

Bio

Eric Hoffert is the Chief Technology Officer of Kargo. Kargo operates a premium media marketplace offering cross-channel advertising solutions across mobile, desktop, connected television, and social. Over a career spanning more than two decades, Hoffert has developed and managed video products, ad delivery systems, demand-side platforms, and bidding infrastructure at companies including Xandr (formerly AppNexus), Microsoft, AT&T, Apple, JW Player, and Spotify. At Microsoft he led Connected TV and Video Ads product strategy; at Xandr/AT&T he spearheaded product and engineering for the Invest DSP and previously ran video at AppNexus; at JW Player he served as CTO and EVP of Product, overseeing engineering for a video platform reaching one billion viewers; and at Spotify he contributed to the foundational development of the company's video streaming technology. He holds 83 patents and has published 14 papers in digital video and computer science, and earned degrees in Computer Science from New York University, Aerospace and Mechanical Engineering from Cooper Union, and a master's degree in Computer Science from NYU's Courant Institute. Source 1: globenewswire.com — Kargo Welcomes Eric Hoffert as Chief Technology Officer

Career

Roles with a cited source. All linked roles are in the Roles tab.

Expertise & education

Expertise

Programmatic Video AdvertisingVideo Ad ServingVAST (Video Ad Serving Template)Streaming Media TechnologyVideo Ad StandardsDigital Video CompressionAd Tech InfrastructureIAB Standards Development

Education

  • Degree details not publicly confirmed

Recognition

Publications

  • Contributions to IAB video ad standard documentation and technical specifications
Connection details