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Eric Hoffert

Standards Setter

Eric Hoffert is Chief Technology Officer at Kargo, which he joined in 2024. A pioneer of digital video dating back to Apple's QuickTime era, he helped shape early internet video and IAB ad standards, and previously held senior engineering leadership roles at AppNexus and Xandr. At Kargo he leads technology across CTV, video, and commerce advertising.

Last updated Jun 6, 2026 by the ATDb Editorial Team

Role
Chief Technology Officer
Company
Kargo
Based
New York, New York, United States
Connections
3
Years in industry
20 years

Bio

Eric Hoffert is Chief Technology Officer at Kargo, which he joined in 2024. A pioneer of digital video dating back to Apple's QuickTime era, he helped shape early internet video and IAB ad standards, and previously held senior engineering leadership roles at AppNexus and Xandr. At Kargo he leads technology across CTV, video, and commerce advertising.

Career

  • Video Technology Leader

    AppNexus · 2014-2018

  • Senior Technology Role

    Various AdTech/Media Companies · 2005-2014

Expertise & education

Expertise

Programmatic Video AdvertisingVideo Ad ServingVAST (Video Ad Serving Template)Streaming Media TechnologyVideo Ad StandardsDigital Video CompressionAd Tech InfrastructureIAB Standards Development

Education

  • Degree details not publicly confirmed

Speaking topics

Programmatic Video AdvertisingVideo Ad Standards and VASTThe Future of Streaming Ad TechnologyDigital Video Infrastructure at Scale

Recognition

Notable achievements

  • Contributed to the development of VAST and foundational IAB video ad serving standards
  • Led video technology strategy at AppNexus/Xandr, one of the largest programmatic advertising platforms
  • Early pioneering work in digital video streaming and compression technology
  • Recognized inventor with patents in digital video and streaming media

Publications

  • Contributions to IAB video ad standard documentation and technical specifications
Connection details