Kargo’s Alena Morris: CTV Insights Now Drive Video Strategy Across All Channels

MIAMI — Traditional channel-specific approaches give way to comprehensive marketing strategies as brands apply connected TV insights across video campaigns on desktop and social platforms, enabling cross-channel optimization rather than isolated performance evaluation. “Less and less marketers are thinking about channel strategies. They’re thinking about the holistic marketing strategy,” Alena Morris, vp, product marketing & […]

Last updated Jun 14, 2026 by ATDb automated enrichment