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Beachfront was acquired by Seedtag (Jan 2024)— see Seedtag for current status.
Brief
Beachfront

Beachfront

Enables streaming media publishers to maximize video advertising revenue through programmatic technology while providing advertisers with access to premium CTV and OTT inventory at scale.

beachfront.comNew York, New York, United StatesFounded 2007Parent: Seedtag

Last updated May 11, 2026 by the ATDb Editorial Team · Connections updated May 14, 2026

Industry
Video SSP/CTV Advertising
Business Model
SaaS/Platform
Target Market
Mid-Market to Enterprise
Employee Count
51-200
Parent Company
Seedtag
API Available
Yes
Market Position

Established player in CTV/OTT video advertising with focus on premium streaming publishers

Overview

Beachfront is a supply-side platform (SSP) specializing in connected TV (CTV) and over-the-top (OTT) video advertising technology. The company provides streaming media publishers with tools to monetize their premium video inventory through programmatic advertising, while offering advertisers access to high-quality CTV and video ad placements. Beachfront's platform includes ad serving capabilities, header bidding solutions, and direct integration with major demand-side platforms (DSPs). The company operates in the rapidly growing CTV advertising market, positioning itself as a technology partner for streaming publishers who need to maximize their advertising revenue. Beachfront's solutions are designed to handle the technical complexities of video ad delivery across multiple devices and platforms, including smart TVs, streaming devices, gaming consoles, and mobile applications. Beachfront competes in a crowded video SSP market but differentiates itself through its focus on CTV/OTT inventory and its publisher-centric approach. The platform supports various video ad formats including pre-roll, mid-roll, and post-roll advertisements, and provides real-time bidding capabilities to help publishers optimize their yield.

Products & Features

Beachfront SSP

Supply-side platform for CTV and video inventory monetization with real-time bidding capabilities

Video Ad Server

Ad serving technology for managing and delivering video advertisements across streaming platforms

Header Bidding

Server-side header bidding solution for video and CTV inventory to maximize publisher yield

Programmatic Marketplace

Access to demand from multiple DSPs and programmatic buyers for video inventory

Key Features
Server-side video header biddingReal-time bidding (RTB) integrationMulti-format video ad supportCross-device ad deliveryYield optimization toolsDirect DSP integrationsAnalytics and reporting dashboardVAST/VPAID complianceProgrammatic guaranteed dealsPrivate marketplace (PMP) support
Use Cases
Streaming service ad monetizationCTV app advertising revenue optimizationOTT platform programmatic advertisingVideo publisher yield managementMulti-platform video ad deliveryPremium video inventory sales automation
Customer Segments
Streaming media publishersCTV app developersOTT platformsVideo content providersSmart TV manufacturersFAST (Free Ad-Supported TV) channelsDigital video publishers
Connections

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