Beachfront

A leading CTV-focused SSP and ad server for streaming publishers, now integrated into Seedtag's contextual advertising platform

Acquired by Seedtag in 2024, Beachfront is a connected TV and video advertising platform that provides supply-side platform (SSP), ad serving, and programmatic infrastructure for streaming media companies and CTV publishers. Now part of Seedtag's contextual advertising ecosystem, Beachfront enables publishers to monetize their CTV and OTT inventory at scale while giving advertisers access to premium, brand-safe video environments across streaming platforms. The acquisition significantly expanded Seedtag's footprint in the rapidly growing CTV and streaming advertising market. Beachfront's platform is purpose-built for the complexities of streaming and connected TV, offering tools for ad decisioning, inventory management, audience targeting, and real-time bidding. Its technology supports a wide range of streaming environments including linear replacement, VOD, and live streaming, making it a versatile solution for broadcasters, vMVPDs, and digital-first publishers. The platform's direct integrations with major demand sources and DSPs have made it a notable player in the premium CTV supply chain. Within Seedtag's broader strategy, Beachfront's CTV capabilities complement Seedtag's contextual advertising technology, creating a more comprehensive offering that bridges display, video, and streaming inventory. The combination positions the combined entity to compete more aggressively in the premium programmatic video space, particularly as advertisers continue to shift budgets from linear television toward addressable, data-driven streaming environments.