Sortable

Mid-market publisher monetization platform focused on independent and mid-sized digital publishers seeking yield optimization without enterprise complexity

Sortable is a Waterloo, Ontario-based advertising technology company founded in 2013 that provides a comprehensive monetization platform for digital publishers. The company offers a suite of tools designed to help mid-sized and independent publishers compete more effectively in the programmatic advertising ecosystem, with a focus on header bidding management, ad layout optimization, and real-time analytics. Sortable's platform integrates with major demand partners and SSPs to maximize fill rates and CPMs for its publisher clients. Sortable differentiates itself by combining managed services with self-serve technology, giving publishers both the tools and the expertise to optimize their ad stacks without requiring deep in-house AdTech knowledge. The platform provides detailed revenue analytics, A/B testing for ad layouts, and automated optimization features that help publishers make data-driven decisions. Sortable has positioned itself as a publisher-first alternative to larger, more complex enterprise solutions. In the broader AdTech ecosystem, Sortable competes with companies like Mediavine, AdThrive (Raptive), and Ezoic in serving independent and mid-market publishers. The company has built a reputation for transparency and publisher alignment, offering revenue share models that tie Sortable's success directly to publisher performance. Sortable was acquired by Freestar in 2021, expanding Freestar's publisher monetization capabilities and geographic reach into Canada.