Geniee
Provides publishers in Asian markets with advanced programmatic advertising technology and yield optimization tools tailored to regional market dynamics and demand sources.
Last updated Jul 21, 2026 by the ATDb Editorial Team
At a glance
- Employees
- 201-500
About
Leading SSP provider in Japanese and Asian markets
Geniee is a Tokyo-based advertising technology company that specializes in supply-side platform (SSP) technology and programmatic advertising solutions for publishers in Asian markets. The company provides a comprehensive suite of monetization tools including header bidding technology, yield optimization, and ad management platforms designed to help publishers maximize their advertising revenue. Founded in 2010, Geniee has established itself as a significant player in the Japanese and broader Asian ad tech ecosystem. The company went public on the Tokyo Stock Exchange and was later acquired by Interspace Co., Ltd. in 2019. Geniee's technology platform connects publishers with demand sources across Asia, offering localized solutions that address the specific needs of the Japanese and Asian digital advertising markets. Geniee's core offerings include its SSP platform, header bidding wrapper solutions, and various publisher tools for ad optimization and revenue management. The company serves a range of publishers from small to large-scale media properties, providing both self-service and managed service options for programmatic advertising.
Business model
SaaS
Target market
SMB to Enterprise
What they offer
Geniee SSP
Supply-side platform for publishers to manage and optimize programmatic ad inventory
Header Bidding Solution
Header bidding wrapper technology for simultaneous auction across multiple demand sources
Yield Optimization
Automated tools for maximizing publisher ad revenue through intelligent optimization
Ad Management Platform
Comprehensive ad operations and management tools for publishers
Key features
Use cases
Customer segments
Tech & specs
Technology stack
Deployment
API
Yes
- 2010 · Founded