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Open Bidding — Server-side Header Bidding | ATDb
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Open Bidding
B · Infrastructure & Data
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Parent: Google
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Last updated May 9, 2026 by jonholm
Industry
Server-side Header Bidding
Business Model
Server-side auction integration (no separate fees)
Target Market
SSPs, Ad Exchanges
Parent Company
Google
Overview
Competitors (8)
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Key Features
Server-to-server header bidding integration
Latency reduction vs client-side header bidding
GAM-native auction integration
Multi-SSP competitive bidding
Connections
Subsidiary of:
Google Ad Manager
Competitor:
TripleLift
,
Index Exchange
,
Magnite
,
OpenX
,
Prebid.js
,
PubMatic
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