TripleLift

Acquired

New York, NY, United States · Founded 2012

501-1000 employees · $32M

Sourced & current · updated Oct 9, 2026Website

TripleLift operates under a majority investment from Vista Equity Partners, a global investment firm focused on enterprise software, data, and technology-enabled businesses, which partnered with the company to drive further innovation and accelerate global growth.

Where they sit

Stack tier: Ecosystem Services (A)

Contextual AdvertisingNative AdvertisingSupply Side Platform (SSP)Video Advertising PlatformProgrammatic Platform

Leading native programmatic SSP and exchange, recognized as a pioneer in scalable native advertising technology with strong CTV and commerce media growth