Shenan Reed

Global Chief Media Officer at General Motors

Driving enterprise-scale media strategy at the intersection of automotive and modern advertising

OperatorSan Francisco, California, United States17+ years in industry

Last updated May 31, 2026 by the ATDb Editorial Team · Connections updated May 31, 2026

Bio

Shenan Reed serves as Global Chief Media Officer at General Motors, where he leads media strategy for one of the world's largest automotive advertisers. He is also a co-founder of Sharethrough, the native advertising exchange he helped establish in 2008 to advance in-feed ad formats within the programmatic ecosystem.

Previous Roles

Co-Founder

Sharethrough (2008-present)

Expertise

Native AdvertisingProgrammatic AdvertisingSupply-Side Platforms (SSP)Sustainable AdTechCarbon Measurement in AdvertisingIn-Feed Ad FormatsPublisher MonetizationAd Quality and User Experience

Notable Achievements

Co-founded Sharethrough in 2008, one of the first dedicated native advertising exchanges in the programmatic ecosystem
Led Sharethrough to process billions of ad impressions globally across premium publisher inventory
Pioneered carbon footprint measurement tools for digital advertising campaigns
Positioned Sharethrough as a recognized industry leader in sustainable and green AdTech practices

Speaking Topics

Native advertising and the future of non-disruptive ad formatsSustainability and carbon reduction in programmatic advertisingThe environmental cost of digital media and AdTechPublisher monetization strategies in the open web

Connections