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Shenan Reed

Operator

Shenan Reed serves as Global Chief Media Officer at General Motors, where he leads media strategy for one of the world's largest automotive advertisers. He is also a co-founder of Sharethrough, the native advertising exchange he helped establish in 2008 to advance in-feed ad formats within the programmatic ecosystem.

Last updated Jun 11, 2026 by ATDb automated enrichment · Connections updated Jun 15, 2026

Role
Global Chief Media Officer
Company
General Motors
Based
Detroit, Michigan, United States
Boards
1
Connections
4

AI-drafted from public sources7 sources cited

Years in industry
20 years

Bio

Shenan Reed serves as Global Chief Media Officer at General Motors, where he leads media strategy for one of the world's largest automotive advertisers. He is also a co-founder of Sharethrough, the native advertising exchange he helped establish in 2008 to advance in-feed ad formats within the programmatic ecosystem.

Career

Roles with a cited source. All linked roles are in the Roles tab.

Expertise & education

Expertise

Media StrategyProgrammatic AdvertisingNative AdvertisingIn-Feed Ad FormatsBrand Media PlanningAdTech Ecosystem DevelopmentAutomotive AdvertisingDigital Media Buying

Education

  • Bachelor's Degree, University of Vermont

Speaking topics

The future of media and programmatic advertisingNative advertising and in-feed formatsBrand safety and media qualityAutomotive advertising innovationDigital media strategy at scale

Recognition

Notable achievements

  • Named IAB Board Chair for 2025, representing one of the world's largest automotive advertisers
  • Co-founded Sharethrough in 2008, pioneering the native advertising exchange and in-feed ad format category within programmatic
  • Leads global media strategy at General Motors, one of the largest advertising spenders in the automotive industry

Awards

IAB Board Chair, 2025
Connection details