Benoit Skinazi

Benoit Skinazi is a senior AdTech executive best known for his work at the intersection of programmatic advertising, sustainability, and supply-path optimization. During his tenure as CMO at Sharethrough, he became one of the industry's most prominent voices advocating for carbon-neutral media practices, helping to establish the Green Media Product initiative as a measurable framework for reducing the carbon footprint of digital advertising campaigns. His ability to connect environmental efficiency with economic efficiency — arguing that cleaner supply chains are also leaner ones — made him a distinctive and widely cited figure across both buy-side and sell-side communities. At Sharethrough, Skinazi led all marketing strategy, brand positioning, and industry communications for one of the few remaining independent omnichannel supply-side platforms. He was a consistent presence at major AdTech conferences and in trade press, articulating why sustainability represents not just an ethical imperative but a genuine business advantage. His messaging helped position Sharethrough as a thought leader at the convergence of AdTech and environmental responsibility. He has since moved on from Sharethrough, and was promoted to Chief Commercial Officer at Equativ around April 2026, expanding his remit from marketing leadership into broader commercial strategy at the independent ad tech company. Skinazi brings a background spanning marketing, communications, programmatic advertising, publisher monetization, and brand strategy within the digital media and AdTech space. His career reflects a consistent focus on the open web ecosystem, and he remains a recognizable voice in industry conversations around the future of programmatic advertising, sustainable media, and supply chain transparency.

Last updated Jul 10, 2026 by ATDb automated enrichment