Mike Laband

Mike Laband is a senior programmatic advertising executive best known for his leadership role at Magnite, where he serves as SVP of Platform. In this capacity, he oversees product and platform strategy across Magnite's omnichannel supply-side platform, with a particular focus on CTV, video, and the technologies that connect publishers with programmatic demand at scale. He is widely regarded as a knowledgeable operator at the intersection of publisher monetization, programmatic infrastructure, and emerging identity solutions. Laband joined Magnite through its evolution from Rubicon Project, which merged with Telaria in 2020 to form Magnite. He has been a consistent voice in the industry on topics including header bidding, supply path optimization, and the transition of premium video inventory to programmatic channels. His tenure at Magnite has coincided with the company's aggressive expansion into CTV, including its acquisition of SpotX and SpringServe, and he has played a role in integrating and articulating the platform's capabilities to the market. With over a decade in AdTech, Laband is a recognized industry participant who frequently represents Magnite at conferences and in trade press discussions around the future of programmatic advertising, CTV monetization, and identity in a post-cookie environment. His work reflects a deep understanding of both the technical and commercial dimensions of the supply-side ecosystem.

Last updated Jul 10, 2026 by ATDb automated enrichment · Connections updated Jul 13, 2026