R
Rubicon Project
RebrandedLos Angeles, California, United States · Founded 2007
501-1000 employees · RUBI
Rubicon Project was a leading programmatic advertising technology company that operated one of the largest independent sell-side platforms (SSP) for digital publishers before merging with Telaria in 2020 to form Magnite.
Where they sit
Stack tier: Core Platforms (S)
Supply Side Platform (SSP)Programmatic Platform
Was one of the largest independent SSPs globally, serving premium publishers and competing directly with Google Ad Manager, Index Exchange, and PubMatic before becoming part of Magnite.
Ownership
Parent: Magnite