David Buonasera

David Buonasera is a seasoned AdTech revenue and operations executive at Magnite, the leading independent omnichannel sell-side platform. He has been instrumental in driving publisher monetization strategies and revenue growth across Magnite's diverse portfolio of programmatic advertising solutions, including CTV, display, and video inventory. His work sits at the intersection of publisher relations, programmatic infrastructure, and revenue optimization. Buonasera has built his career within the programmatic advertising ecosystem, developing expertise in sell-side platform dynamics, header bidding, and the evolving landscape of identity and addressability. At Magnite, he has worked closely with publishers and media owners to maximize yield and navigate the complexities of a rapidly changing digital advertising environment, including the ongoing deprecation of third-party cookies and the rise of CTV as a dominant programmatic channel. His tenure at Magnite spans the company's significant growth period, including its acquisitions of SpotX and SpringServe, which transformed it into a major force in CTV and video advertising. Buonasera's role has evolved alongside the company's expansion, reflecting his ability to adapt to and lead through major industry shifts.

Last updated Jun 24, 2026 by ATDb automated enrichment · Connections updated Jun 29, 2026