Cadent

A · Ecosystem ServicesAcquired

New York, NY, United States · Founded 2000

201-500 employees · N/A

Sourced & current · updated Oct 5, 20261 of 5 facts verifiedWebsite

Cadent is an advertising technology company that connects the TV advertising ecosystem, helping advertisers and publishers identify and understand audiences, activate campaigns, and measure results across TV content and devices.

Where they sit

Stack tier: Ecosystem Services (A)

Demand Side Platform (DSP)Connected TV PlatformVerification & MeasurementProgrammatic Platform

Leading independent converged TV advertising platform serving national and local advertisers, agencies, and media owners across linear, addressable, and streaming TV

Ownership

Parent: Novacap

Subsidiaries

A

Adtheorent

Competitors

OneView

Key people

D

Doug Rozen

President

J

Joy Ross

SVP, Demand Side Platforms