Cadent
AcquiredNew York, NY, United States · Founded 2000
201-500 employees · N/A
Acquired by Novacap, Cadent is a converged TV advertising platform that enables advertisers to plan, activate, and measure campaigns across linear, addressable, and streaming TV at scale.
Where they sit
Stack tier: Ecosystem Services (A)
Demand Side Platform (DSP)Connected TV PlatformVerification & MeasurementProgrammatic Platform
One of the largest independent converged TV advertising platforms in the United States, bridging linear, addressable, and streaming TV for national advertisers
Ownership
Parent: Novacap