Doug Rozen

Doug Rozen is a seasoned AdTech and media executive best known for leading Cadent, one of the largest independent advanced TV advertising platforms in the United States. At Cadent, he has been instrumental in positioning the company as a critical infrastructure layer connecting TV advertisers with audiences across linear, addressable, and streaming environments — helping brands navigate the fragmented and rapidly evolving television landscape. His leadership has helped Cadent scale its reach to hundreds of millions of households and forge key partnerships across the media ecosystem. Rozen brings decades of experience spanning agency, technology, and media sides of the advertising industry. Prior to Cadent, he served as CEO of 360i, the award-winning digital agency, where he oversaw significant growth and helped the agency earn recognition as one of the most innovative in the industry. Before that, he held senior roles at OMD and other major media organizations, giving him a rare cross-functional perspective that bridges creative, media, and technology disciplines. Throughout his career, Rozen has been a vocal advocate for the modernization of TV advertising, pushing for data-driven targeting, measurement accountability, and the unification of fragmented TV inventory. He is a frequent speaker at industry events including CES, Advertising Week, and TVB Forward, and is regarded as a thought leader on the convergence of traditional and digital media.

Last updated Jun 11, 2026 by ATDb automated enrichment · Connections updated Jun 15, 2026