Beet@20: Doug Rozen of Cadent Warns AI Won’t Replace You, but AI Experts Might
Last updated May 26, 2026 by ATDb automated enrichment
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As Beet.TV marks 20 years and roughly 11,000 interviews chronicling the twists, turns and identity crises of the media business, Doug Rozen, president of predictive advertising company Cadent, has a message for advertisers everywhere: consumers are exhausted, your frequency cap is probably broken and nobody wants to see the same streaming ad four times in [...]