VIDAA

Third-tier CTV OS and ad platform challenger competing with Roku, Samsung Ads, and LG Ads, with strong presence in international markets where Hisense TVs hold significant share

VIDAA is the proprietary smart TV operating system developed by Hisense, one of the world's largest television manufacturers. Embedded across Hisense's global TV lineup and licensed to other OEM partners, VIDAA powers tens of millions of connected television sets across North America, Europe, Asia-Pacific, and beyond. The platform functions as both a consumer-facing smart TV interface and a monetization engine, enabling Hisense to compete directly in the connected TV (CTV) advertising market alongside Roku, Samsung Ads, and LG Ads Solutions. VIDAA's advertising platform leverages automatic content recognition (ACR) technology and first-party viewership data collected from its device footprint to offer advertisers precise, household-level audience targeting. The platform supports both programmatic and direct-sold CTV campaigns, integrating with major demand-side platforms (DSPs) and supply-side platforms (SSPs) to facilitate automated ad buying. VIDAA's inventory spans home screen placements, in-app video, and streaming environments, giving brands access to a growing pool of CTV impressions that are not dependent on the dominant Roku or Fire TV ecosystems. As a subsidiary of Hisense, VIDAA benefits from the parent company's massive global device distribution, which provides a continuously expanding first-party data asset. The platform has been expanding its partnerships with streaming services, content aggregators, and ad tech vendors to deepen its monetization capabilities. VIDAA represents a significant alternative CTV OS player, particularly in markets where Hisense holds strong TV market share, such as Australia, Europe, and parts of Asia, making it an increasingly important destination for global CTV advertisers seeking reach beyond the US-centric dominant platforms.