VIDAA is the smart TV operating system developed by Hisense that powers millions of connected television sets globally, with a built-in advertising platform enabling CTV ad monetization through its ACR data and first-party viewership signals. VIDAA operates across Europe, North America, and APAC, offering advertisers access to a large and growing CTV inventory footprint outside the dominant Roku and Samsung ecosystems. Their ad platform enables programmatic and direct-sold CTV campaigns with household-level targeting.
Where they sit
CTV Platform
Third-tier CTV OS and ad platform challenger competing with Roku, Samsung Ads, and LG Ads, with strong presence in international markets where Hisense TVs hold significant share
Ownership
Parent: Hisense